Hypefy vs JoinBrands:Which is more popular by branded search?
In August 2026, JoinBrands had more branded searches than Hypefy among creator payment platforms worldwide. JoinBrands was estimated to have 24.6K branded searches compared to Hypefy’s 1.9K, and held a 70.9% Share of Search versus Hypefy’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hypefy or JoinBrands?
Compare the platforms brands pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JoinBrands, Hypefy. The figures are in the table below the chart.
View monthly share of search table
| Month | JoinBrands | Passionfroot | Popular Pays | Hypefy | Glewee |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.3% | 14.2% | 11.8% | 3.5% |
| Nov 2025 | 61.1% | 9.3% | 14.3% | 11.8% | 3.5% |
| Dec 2025 | 65.2% | 12.1% | 9.5% | 9.5% | 3.6% |
| Jan 2026 | 69.4% | 10.5% | 10.5% | 6.9% | 2.6% |
| Feb 2026 | 66.8% | 10.2% | 12.4% | 8.1% | 2.5% |
| Mar 2026 | 69.1% | 10.3% | 10.3% | 8.5% | 1.7% |
| Apr 2026 | 70.3% | 10.5% | 10.5% | 6.9% | 1.7% |
| May 2026 | 67.6% | 12.5% | 8.4% | 10.1% | 1.4% |
| Jun 2026 | 70.9% | 10.4% | 8.6% | 8.6% | 1.4% |
| Jul 2026 | 66.7% | 17.9% | 6.5% | 7.9% | 1.1% |
| Aug 2026 | 70.9% | 15.6% | 6.9% | 5.5% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Hypefy and JoinBrands comparison changed over the last 12 months?
3 findings
- JoinBrands was ahead of Hypefy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide moved from 11.8% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide moved from 61.2% to 70.9%, and its estimated monthly branded searches moved from 12.5K to 24.6K.
How did search popularity change for creator payment platforms worldwide in August 2026?
2 changes
In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.
In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hypefy’s and JoinBrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hypefy
1 branded search term
- hypefy
JoinBrands
2 branded search terms
- joinbrands
- joinbrands ugc
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.