Brandwave

HypeAuditor vs VidIQ:Which is more popular?

In September 2026, VidIQ had more branded searches than HypeAuditor among creator analytics platforms worldwide. VidIQ had about 550,000 branded searches, while HypeAuditor had 33,100. VidIQ made up 28.7% of all creator analytics platform searches we track, and HypeAuditor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about creator analytics platforms, HypeAuditor appeared in three of the five answers and VidIQ in two. HypeAuditor and VidIQ were each mentioned first in two of the four answers.

Among creator analytics platforms worldwide in September 2026

Who do people search for more?

VidIQ, about 17 searches for every 1 for HypeAuditor

VidIQ 550K searchesHypeAuditor 33.1K searches

Who does AI mention more?

HypeAuditor, mentioned in 3 of 5 answers, VidIQ in 2

HypeAuditor in 3 of 5VidIQ in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

HypeAuditor first in 2VidIQ first in 2

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Top creator analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HypeAuditor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VidIQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HypeAuditor and VidIQ were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. HypeAuditor2nd
  3. Modash3rd
  4. VidIQ4th
  5. CreatorIQ4th
  6. Social Blade6th
  7. Tubular Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HypeAuditor or VidIQ more popular in search?

This chart shows how often people search Google for HypeAuditor and VidIQ by name. Each line represents a brand's share of searches for all seven creator analytics platforms we track, month by month, from English-language searches worldwide.

HypeAuditor and VidIQ among creator analytics platforms worldwide, by month

Share of searches by month for VidIQ, HypeAuditor. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial BladeVidIQMetricoolModashHypeAuditorCreatorIQTubular Labs
Oct 202558.6%21.6%14.5%1.6%2.4%1.3%0.08%
Nov 202553.9%24.3%16.3%1.8%2.7%0.98%0.09%
Dec 202554.3%24.4%16.4%1.8%2.2%0.8%0.07%
Jan 202655.7%25.1%13.8%2.3%2.3%0.83%0.07%
Feb 202653.7%24.2%16.2%2.2%2.7%0.97%0.07%
Mar 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Apr 202651.6%23.2%19%2.6%2.6%0.93%0.07%
May 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Jun 202652.3%23.5%19.3%2.2%1.7%0.95%0.07%
Jul 202649.5%27.2%18.2%2.5%1.6%0.9%0.06%
Aug 202649.7%27.3%18.3%2.1%1.6%0.9%0.06%
Sep 202642.9%28.7%23.5%2.1%1.7%0.94%0.07%

How has the HypeAuditor and VidIQ comparison changed over the last 12 months?

3 findings

How did search popularity change for creator analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, VidIQ gained share of searches among creator analytics platforms worldwide, from 27.3% to 28.7%.

  2. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HypeAuditor’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

VidIQ

1 branded search term

  • vidiq

How the Brand Demand Index is measured

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