Hydrant vs Skratch Labs:Which is more popular by branded search?
In August 2026, Skratch Labs had more branded searches than Hydrant among electrolyte drink mix brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Hydrant’s 2.6K, and held a 3.4% Share of Search versus Hydrant’s 0.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydrant or Skratch Labs?
A curated comparison of consumer hydration and electrolyte drink mix brands, measured worldwide through English language branded search terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skratch Labs, Hydrant. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | DripDrop | Ultima Replenisher | Skratch Labs | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 38.8% | 5.4% | 4.7% | 5.6% | 1.6% | 2.6% | 0.2% |
| Nov 2025 | 42.3% | 38.7% | 4.6% | 4.7% | 4.6% | 2.2% | 2.7% | 0.17% |
| Dec 2025 | 41.9% | 39.6% | 4.6% | 4.7% | 4.6% | 2.5% | 2% | 0.14% |
| Jan 2026 | 36.5% | 44.7% | 4.2% | 5.9% | 4% | 2.3% | 2.3% | 0.25% |
| Feb 2026 | 45.2% | 37.7% | 4.2% | 5% | 4% | 2% | 1.6% | 0.21% |
| Mar 2026 | 42.2% | 39% | 4.6% | 5.7% | 4.6% | 2.1% | 1.6% | 0.2% |
| Apr 2026 | 39.7% | 41.6% | 4.4% | 5.8% | 4.4% | 2.2% | 1.8% | 0.22% |
| May 2026 | 39.7% | 41.5% | 5.2% | 5.1% | 4.3% | 2.2% | 1.8% | 0.22% |
| Jun 2026 | 43.3% | 38.2% | 5.7% | 5.1% | 3.2% | 2.4% | 1.8% | 0.23% |
| Jul 2026 | 41.3% | 39.7% | 5.7% | 5.3% | 3.7% | 2.2% | 1.8% | 0.26% |
| Aug 2026 | 45.3% | 36.5% | 6.1% | 4.4% | 3.4% | 2.2% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hydrant and Skratch Labs comparison changed over the last 12 months?
3 findings
- Skratch Labs was ahead of Hydrant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydrant’s estimated Share of Search among electrolyte drink mix brands worldwide held steady at 0.2%, and its estimated monthly branded searches moved from 1.9K to 2.6K.
- Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among electrolyte drink mix brands worldwide moved from 5.6% to 3.4%, and its estimated monthly branded searches moved from 51.7K to 43.7K.
How did search popularity change for electrolyte drink mix brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Hydrant worldwide rose 36.8% over 11 measured months, from 1.9K to 2.6K in August 2026.
Estimated monthly branded searches for Skratch Labs worldwide fell 15.4% over 11 measured months, from 51.7K to 43.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hydrant’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydrant
4 branded search terms
- drink hydrant
- hydrant drink
- hydrant electrolytes
- hydrant hydration
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
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