Brandwave

Husqvarna vs Screwfix:Which is searched more?

In September 2026, Screwfix had more branded searches than Husqvarna among hover Mower brands worldwide. Screwfix was estimated to have 4.1M branded searches compared to Husqvarna’s 1.1M, and held a 23.6% Share of Search versus Husqvarna’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among hover Mower brands worldwide in September 2026Which is more popular in search, Husqvarna or Screwfix?
Husqvarna6.4%1.1M searches
vs
Screwfix23.6%4.1M searches

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Which is more popular in search, Husqvarna or Screwfix?

Compare the hover mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Screwfix among hover Mower brands worldwide, by month

Share of Search by month for Screwfix, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthHondaScrewfixHusqvarnaBlack and DeckerBosch
Oct 202564.9%26%6.8%1.3%1.1%
Nov 202564.4%27.4%5.8%1.5%0.93%
Dec 202568.5%24%5.1%1.4%0.99%
Jan 202666.2%26.3%5.5%1.2%0.89%
Feb 202668.2%23.7%6.1%1.2%0.81%
Mar 202665.3%25.7%7.1%1.1%0.87%
Apr 202664.1%25.2%8.8%1.1%0.85%
May 202663.8%25.1%8.9%1.4%0.85%
Jun 202663.5%26.7%7.6%1.3%0.9%
Jul 202664.3%27.3%6.3%1.2%0.92%
Aug 202664.7%27%6.1%1.2%1.1%
Sep 202667.8%23.6%6.4%1.3%0.97%

How has the Husqvarna and Screwfix comparison changed over the last 12 months?

  • Screwfix was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among hover Mower brands worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Screwfix’s estimated Share of Search among hover Mower brands worldwide moved from 26% to 23.6%, and its estimated monthly branded searches moved from 5M to 4.1M.

How did search popularity change for hover Mower brands worldwide in September 2026?

  1. In September 2026, Screwfix lost estimated Share of Search among hover Mower brands worldwide, from 27% to 23.6%.

  2. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Other head-to-heads among hover Mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Screwfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Screwfix

1 branded search term

  • screwfix

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.