Hulu vs Max:Which is more popular by branded search?
In August 2026, Hulu had more branded searches than Max among streaming services worldwide. Hulu was estimated to have 4.1M branded searches compared to Max’s 18.1K, and held a 3.5% Share of Search versus Max’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hulu or Max?
Compare the streaming services guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hulu, Max. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | Amazon Prime Video | Apple TV | Hulu | Max |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 13.8% | 7.6% | 4.2% | 5.1% | 0.02% |
| Nov 2025 | 68.6% | 13.7% | 7.5% | 5.1% | 5.1% | 0.02% |
| Dec 2025 | 73.3% | 12% | 6.6% | 4.4% | 3.6% | 0.01% |
| Jan 2026 | 73.3% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Feb 2026 | 73.4% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Mar 2026 | 70.2% | 14% | 6.3% | 4.2% | 5.2% | 0.02% |
| Apr 2026 | 71.7% | 11.7% | 7.9% | 4.3% | 4.3% | 0.02% |
| May 2026 | 72.3% | 11.8% | 8% | 4.3% | 3.6% | 0.02% |
| Jun 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Jul 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Aug 2026 | 70.8% | 14.1% | 6.4% | 5.2% | 3.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hulu and Max comparison changed over the last 12 months?
3 findings
- Hulu was ahead of Max in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
- Across the 11 months ending August 2026, Max’s estimated Share of Search among streaming services worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for streaming services worldwide in August 2026?
1 change
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hulu’s and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.