Hoshizaki vs Williams Refrigeration:Which is more popular?
In September 2026, Hoshizaki had more branded searches than Williams Refrigeration among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while Williams Refrigeration had 2,400. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Hoshizaki appeared in four of the five answers and Williams Refrigeration in none.
Who do people search for more?
Hoshizaki, about 9 searches for every 1 for Williams Refrigeration
Who does AI mention more?
Hoshizaki, mentioned in 4 of 5 answers, Williams Refrigeration in 0
Who does AI recommend more?
Hoshizaki, the only one of the two named
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoshizaki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Williams Refrigeration did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy?”
Asked ChatGPT
“What are the best commercial refrigeration brands?”
Asked ChatGPT
“What's the best commercial refrigeration brand for a restaurant kitchen?”
Searched Google, AI Overview
“commercial refrigeration brands”
Searched Google, AI Overview
“best commercial fridge”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hoshizaki or Williams Refrigeration more popular in search?
This chart shows how often people search Google for Hoshizaki and Williams Refrigeration by name. Each line represents a brand's share of searches for all nine commercial refrigeration brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hoshizaki, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoshizaki | SKOPE | True Refrigeration | Turbo Air | Traulsen | Atosa | Beverage-Air | Williams Refrigeration | Continental Refrigerator |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 27.2% | 18.2% | 9.9% | 3.6% | 3.6% | 4.4% | 3.6% | 2.3% |
| Nov 2025 | 25.6% | 31.4% | 17.1% | 9.3% | 3.4% | 3.4% | 4.1% | 3.4% | 2.3% |
| Dec 2025 | 27.6% | 27.6% | 18.4% | 10.1% | 2.9% | 3.7% | 4.4% | 2.9% | 2.4% |
| Jan 2026 | 28.1% | 28.1% | 18.7% | 8.4% | 3% | 3.7% | 4.6% | 3% | 2.4% |
| Feb 2026 | 25.3% | 31% | 16.9% | 9.2% | 3.4% | 4.1% | 4.1% | 3.4% | 2.7% |
| Mar 2026 | 27.7% | 27.7% | 18.5% | 8.2% | 3% | 4.5% | 4.5% | 3.6% | 2.4% |
| Apr 2026 | 27.7% | 27.7% | 18.5% | 8.2% | 3% | 4.5% | 4.5% | 3% | 3% |
| May 2026 | 29.1% | 29.1% | 15.9% | 8.7% | 3.1% | 4.7% | 3.8% | 3.1% | 2.5% |
| Jun 2026 | 28.9% | 28.9% | 15.8% | 8.6% | 3.1% | 4.7% | 3.8% | 3.8% | 2.5% |
| Jul 2026 | 28.1% | 28.1% | 18.7% | 6.8% | 3% | 4.6% | 4.6% | 3% | 3% |
| Aug 2026 | 27.7% | 27.7% | 18.5% | 8.2% | 3% | 4.5% | 4.5% | 3% | 3% |
| Sep 2026 | 30.4% | 24.8% | 16.6% | 7.4% | 6% | 4.9% | 4% | 3.3% | 2.6% |
How has the Hoshizaki and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- Hoshizaki was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoshizaki’s share of searches among commercial refrigeration brands worldwide moved from 27.2% to 30.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands worldwide moved from 3.6% to 3.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for commercial refrigeration brands worldwide in September 2026?
2 changes
In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%.
In September 2026, Williams Refrigeration rose from 9th to 8th among commercial refrigeration brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hoshizaki’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hoshizaki
1 branded search term
- hoshizaki
Williams Refrigeration
1 branded search term
- williams refrigeration
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