Horleys vs Skratch Labs:Which is searched more?
In September 2026, Horleys and Skratch Labs were level on Share of Search among electrolyte drink brands worldwide, with an estimated 49.5K versus 51.6K branded searches, at 2.1% and 2.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Horleys or Skratch Labs?
Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skratch Labs, Horleys. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | LMNT | Powerade | Musashi | Hydralyte | DripDrop | Ultima Replenisher | Skratch Labs | Nuun | Horleys | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 17.4% | 11.9% | 11.9% | 5% | 2.4% | 2.1% | 2.5% | 2.6% | 2.4% | 0.72% | 1.2% | 0.09% |
| Nov 2025 | 40.3% | 17.3% | 12% | 12% | 5% | 2.1% | 2.1% | 2.1% | 2.4% | 2.4% | 0.97% | 1.2% | 0.08% |
| Dec 2025 | 40.4% | 17.9% | 12.1% | 12.1% | 5% | 2.1% | 2.1% | 2.1% | 2.3% | 2% | 1.1% | 0.92% | 0.06% |
| Jan 2026 | 36.9% | 21.6% | 11% | 11% | 5.5% | 2% | 2.8% | 1.9% | 2.5% | 2.2% | 1.1% | 1.1% | 0.12% |
| Feb 2026 | 39.3% | 19% | 11.7% | 11.7% | 5% | 2.1% | 2.5% | 2% | 2.8% | 1.9% | 1% | 0.79% | 0.11% |
| Mar 2026 | 39.3% | 17.4% | 11.8% | 14.5% | 4.1% | 2.1% | 2.6% | 2.1% | 2.5% | 1.9% | 0.94% | 0.71% | 0.09% |
| Apr 2026 | 40.3% | 20.1% | 12.1% | 9.9% | 4.1% | 2.1% | 2.8% | 2.1% | 2.5% | 2% | 1.1% | 0.87% | 0.11% |
| May 2026 | 39.8% | 20% | 14.6% | 8% | 4% | 2.5% | 2.4% | 2.1% | 2.5% | 2% | 1% | 0.86% | 0.1% |
| Jun 2026 | 37.3% | 19.2% | 16.8% | 9.2% | 3.8% | 2.9% | 2.6% | 1.6% | 2.6% | 1.8% | 1.2% | 0.89% | 0.11% |
| Jul 2026 | 36.4% | 20.4% | 16.4% | 9% | 3.7% | 2.9% | 2.7% | 1.9% | 2.5% | 1.8% | 1.1% | 0.95% | 0.13% |
| Aug 2026 | 39.4% | 18.4% | 14.5% | 9.7% | 4.2% | 3.1% | 2.2% | 1.7% | 2.2% | 2.4% | 1.1% | 0.91% | 0.1% |
| Sep 2026 | 42.3% | 15.8% | 12.7% | 10.4% | 5.3% | 2.7% | 2.2% | 2.2% | 2.1% | 2.1% | 1.1% | 0.88% | 0.08% |
How has the Horleys and Skratch Labs comparison changed over the last 12 months?
3 findings
- The lead changed hands 8 times in the 12 months ending September 2026: Horleys took it in November 2025, Skratch Labs took it in December 2025, Horleys took it in January 2026, Skratch Labs took it in February 2026, Horleys took it in June 2026, Skratch Labs took it in July 2026, Horleys took it in August 2026, Skratch Labs took it in September 2026.
- Across the 12 months ending September 2026, Horleys’ estimated Share of Search among electrolyte drink brands worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Skratch Labs’ estimated Share of Search among electrolyte drink brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 51.7K to 51.6K.
How did search popularity change for electrolyte drink brands worldwide in September 2026?
2 changes
In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.
In September 2026, Horleys fell from 7th to 10th among electrolyte drink brands worldwide.
Other head-to-heads among electrolyte drink brands
How each brand is measured
Brandwave collects information about searches that people make online using Horleys’ and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horleys
1 branded search term
- horleys
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
Put your own brand in this comparison
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