HORI vs Nacon:Which is more popular?
In September 2026, Nacon had more branded searches than HORI among game controller brands worldwide. Nacon had about 7,000 branded searches, while HORI had 2,900. Nacon made up 0.2% of all game controller brand searches we track, and HORI accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about game controller brands, neither HORI nor Nacon appeared in any of the five answers.
Who do people search for more?
Nacon, about 2 searches for every 1 for HORI
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top game controller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither HORI nor Nacon showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nacon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about game controller brands
5 answers
Asked ChatGPT
“What's the best controller for PC gaming?”
Asked ChatGPT
“Which game controller should I buy?”
Asked ChatGPT
“What are the best third-party controllers?”
Searched Google, AI Overview
“game controller”
Searched Google, AI Overview
“best pc controller”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is HORI or Nacon more popular in search?
This chart shows how often people search Google for HORI and Nacon by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nacon, HORI. The figures are in the table below the chart.
View monthly share of searches table
| Month | PlayStation | Xbox | 8BitDo | GameSir | SCUF | Backbone | PowerA | Razer | GuliKit | Turtle Beach | Nacon | HORI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 26.1% | 9% | 7.3% | 7.6% | 1.5% | 1.1% | 0.78% | 0.66% | 0.3% | 0.21% | 0.09% |
| Nov 2025 | 46.7% | 28.5% | 8.1% | 5.4% | 7.4% | 1.5% | 0.81% | 0.61% | 0.49% | 0.27% | 0.19% | 0.06% |
| Dec 2025 | 48.7% | 29.2% | 7.1% | 5.8% | 5.3% | 1.7% | 0.75% | 0.62% | 0.43% | 0.28% | 0.16% | 0.06% |
| Jan 2026 | 45.1% | 25.5% | 11.6% | 7.8% | 5.8% | 1.3% | 0.96% | 0.72% | 0.57% | 0.26% | 0.19% | 0.07% |
| Feb 2026 | 40.8% | 28.5% | 10.2% | 8.4% | 7.7% | 1.4% | 1% | 0.73% | 0.62% | 0.28% | 0.24% | 0.08% |
| Mar 2026 | 44.4% | 26.2% | 9.4% | 9.4% | 6.3% | 1.3% | 1% | 0.77% | 0.69% | 0.25% | 0.22% | 0.08% |
| Apr 2026 | 43.6% | 26% | 10.9% | 8.9% | 6% | 1.5% | 0.95% | 0.78% | 0.66% | 0.29% | 0.22% | 0.09% |
| May 2026 | 37.9% | 29% | 11.6% | 9.5% | 8.1% | 1.2% | 0.83% | 0.72% | 0.7% | 0.26% | 0.23% | 0.08% |
| Jun 2026 | 43.2% | 28.7% | 8.9% | 8.9% | 6.6% | 1.1% | 0.89% | 0.59% | 0.65% | 0.29% | 0.18% | 0.07% |
| Jul 2026 | 42.8% | 27.7% | 9.1% | 9.1% | 7.4% | 1.3% | 0.91% | 0.69% | 0.55% | 0.3% | 0.18% | 0.09% |
| Aug 2026 | 41.8% | 25.7% | 10.8% | 10.8% | 6.6% | 1.2% | 0.89% | 0.67% | 0.65% | 0.36% | 0.21% | 0.09% |
| Sep 2026 | 48.8% | 20.5% | 10.3% | 10.3% | 6.3% | 1.2% | 0.85% | 0.64% | 0.51% | 0.34% | 0.2% | 0.08% |
How has the HORI and Nacon comparison changed over the last 12 months?
3 findings
- Nacon was ahead of HORI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HORI’s share of searches among game controller brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Nacon’s share of searches among game controller brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches held steady at 7K.
How did search popularity change for game controller brands worldwide in September 2026?
0 changes
Neither HORI nor Nacon moved beyond provider rounding among game controller brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HORI’s and Nacon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among game controller brands
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