Brandwave

HoMedics vs Slumberdown:Which is more popular by branded search?

In August 2026, HoMedics had more branded searches than Slumberdown among heated blanket brands worldwide. HoMedics was estimated to have 27.1K branded searches compared to Slumberdown’s 1.9K, and held a 3.3% Share of Search versus Slumberdown’s 0.23%. These are worldwide searches for English-language branded terms.

Share of Search among heated blanket brands worldwide in August 2026Which is more popular in search, HoMedics or Slumberdown?
HoMedics3.3%27.1K searches
vs
Slumberdown0.23%1.9K searches

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Which is more popular in search, HoMedics or Slumberdown?

Compare the heated blanket brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HoMedics and Slumberdown among heated blanket brands worldwide, by month

Share of Search by month for HoMedics, Slumberdown. The figures are in the table below the chart.

View monthly share of search table
MonthDreamlandSunbeamBeurerSilentnightHoMedicsSlumberdown
Oct 202561%10%10%15%3.7%0.27%
Nov 202561.7%5.6%6.8%22.7%3.1%0.18%
Dec 202539.4%4.3%5.3%47.9%2.9%0.12%
Jan 202652.4%10.5%12.8%19.2%4.7%0.34%
Feb 202660.8%10%12.2%12.2%4.5%0.22%
Mar 202665.5%10.8%8.8%10.8%3.9%0.23%
Apr 202666.8%11%9%9%4%0.19%
May 202665.5%10.8%8.8%10.8%3.9%0.19%
Jun 202669.9%9.4%9.4%7.7%3.4%0.17%
Jul 202668.7%9.2%9.2%9.2%3.4%0.16%
Aug 202667.3%11.1%9.1%9.1%3.3%0.23%
Sep 2026——————

How has the HoMedics and Slumberdown comparison changed over the last 12 months?

  • HoMedics was ahead of Slumberdown in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, HoMedics’ estimated Share of Search among heated blanket brands worldwide moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Slumberdown’s estimated Share of Search among heated blanket brands worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for heated blanket brands worldwide in August 2026?

  1. HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  2. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using HoMedics’ and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HoMedics

1 branded search term

  • ho medics

Slumberdown

1 branded search term

  • slumberdown

How the Brand Demand Index is measured

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