Holderness & Bourne vs J.Lindeberg:Which is more popular?
In September 2026, Holderness & Bourne had more branded searches than J.Lindeberg among golf clothing brands worldwide. Holderness & Bourne had about 60,500 branded searches, while J.Lindeberg had 14,800. Holderness & Bourne made up 4.4% of all golf clothing brand searches we track, and J.Lindeberg accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Holderness & Bourne appeared in one of the five answers and J.Lindeberg in none.
Who do people search for more?
Holderness & Bourne, about 4 searches for every 1 for J.Lindeberg
Who does AI mention more?
Holderness & Bourne, mentioned in 1 of 5 answers, J.Lindeberg in 0
Follow Holderness & Bourne vs J.Lindeberg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Holderness & Bourne was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. J.Lindeberg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.Lindeberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Holderness & Bourne or J.Lindeberg more popular in search?
This chart shows how often people search Google for Holderness & Bourne and J.Lindeberg by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Holderness & Bourne, J.Lindeberg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
J.Lindeberg sells other things too, so only its searches that name this product count here, like “j lindeberg golf”.
How has the Holderness & Bourne and J.Lindeberg comparison changed over the last 12 months?
3 findings
- Holderness & Bourne was ahead of J.Lindeberg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holderness & Bourne’s share of searches among golf clothing brands worldwide moved from 5.9% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, J.Lindeberg’s share of searches among golf clothing brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for golf clothing brands worldwide in September 2026?
2 changes
In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%.
In September 2026, J.Lindeberg fell from 9th to 10th among golf clothing brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Holderness & Bourne’s and J.Lindeberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holderness & Bourne
1 branded search term
- holderness and bourne
J.Lindeberg
1 branded search term
- j lindeberg golf
Other head-to-heads among golf clothing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.