Brandwave

HLG vs Viparspectra:Which is more popular?

In September 2026, HLG and Viparspectra were level in searches among grow light brands worldwide, with an estimated 4K versus 3.6K branded searches, at 1.9% and 1.7% of the total. When we asked ChatGPT and Google AI Overviews about grow light brands, HLG appeared in two of the four answers and Viparspectra in none.

Among grow light brands worldwide in September 2026

Who do people search for more?

HLG, about 11% more searches than Viparspectra

HLG 4K searchesViparspectra 3.6K searches

Who does AI mention more?

HLG, mentioned in 2 of 4 answers, Viparspectra in 0

HLG in 2 of 4Viparspectra in 0 of 4

Who does AI recommend more?

HLG, the only one of the two named

HLG first in 2Viparspectra never named

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Top grow light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HLG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Viparspectra did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spider Farmer1st
  2. AC Infinity2nd
  3. Mars Hydro3rd
  4. HLG4th
  5. Barrina5th
  6. Gavita6th
  7. VIVOSUN–
  8. Viparspectra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AC Infinity3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spider Farmer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mars Hydro2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barrina2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HLG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • VIVOSUN1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gavita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Viparspectra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about grow light brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is HLG or Viparspectra more popular in search?

This chart shows how often people search Google for HLG and Viparspectra by name. Each line represents a brand's share of searches for all eight grow light brands we track, month by month, from English-language searches worldwide.

HLG and Viparspectra among grow light brands worldwide, by month

Share of searches by month for HLG, Viparspectra. The figures are in the table below the chart.

View monthly share of searches table
MonthAC InfinitySpider FarmerMars HydroVIVOSUNBarrinaHLGViparspectraGavita
Oct 202530.6%25%16.7%16.7%6.1%1.5%2.2%1.2%
Nov 202527%27%18.1%18.1%5.4%1.5%2%1.1%
Dec 202529.7%24.3%16.3%19.9%5.4%1.4%2.2%0.96%
Jan 202629.4%24%16.1%19.7%5.8%1.2%2.1%1.7%
Feb 202627.4%27.4%15%18.3%6.9%1.3%2.4%1.3%
Mar 202630.5%25%16.7%16.7%6.3%1.3%2.2%1.2%
Apr 202630.6%25%16.7%16.7%6.3%1.2%2.2%1.2%
May 202628.4%28.4%15.5%15.5%7.7%1.1%2.1%1.4%
Jun 202631.2%25.6%14%17.1%7.9%1.1%1.9%1.2%
Jul 202631.4%25.7%14.1%17.2%7.4%1%1.9%1.2%
Aug 202630%24.5%16.4%16.4%8.7%1.1%1.8%1.2%
Sep 202628%28%15.3%15.3%8.7%1.9%1.7%1.1%

How has the HLG and Viparspectra comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: HLG took it in September 2026.
  • Across the 12 months ending September 2026, HLG’s share of searches among grow light brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 3.7K to 4K.
  • Across the 12 months ending September 2026, Viparspectra’s share of searches among grow light brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for grow light brands worldwide in September 2026?

2 changes
  1. In September 2026, HLG overtook Viparspectra and Gavita to rank 6th among grow light brands worldwide, with 1.9% of the searches.

  2. Estimated monthly branded searches for Viparspectra worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HLG’s and Viparspectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HLG

2 branded search terms

  • hlg grow lights
  • horticulture lighting group

Viparspectra

1 branded search term

  • viparspectra

How the Brand Demand Index is measured

Other head-to-heads among grow light brands

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