How popular isHLG?
In September 2026, people searched for HLG by name about 4,000 times worldwide, an 8.1% increase from the previous year. These searches made up 1.9% of all global grow light brand searches, placing HLG sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about grow light brands, HLG appeared in two of the four answers and was the fourth most recommended of the eight.
HLG is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
AC InfinityShare of searches 28%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Spider FarmerShare of searches 28%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Mars HydroShare of searches 15.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd- VIVOSUNShare of searches 15.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
- HLGShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top grow light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HLG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. HLG is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spider Farmer1st
- AC Infinity2nd
- Mars Hydro3rd
- HLG4th
- Barrina5th
Gavita6th- VIVOSUN–
- Viparspectra–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AC Infinity3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spider Farmer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mars Hydro2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Barrina2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HLG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- VIVOSUN1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gavita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Viparspectra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about grow light brands
4 answers
Asked ChatGPT
“Which grow light brand should I buy?”
Asked ChatGPT
“What are the best grow light brands?”
Asked ChatGPT
“What's the best LED grow light for a small grow tent?”
Searched Google, AI Overview
“grow lights”
Searched Google, AI Overview
“best grow lights”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which grow light brands compete with HLG?
Share of searches by month for AC Infinity, Spider Farmer, Mars Hydro, VIVOSUN, Barrina, HLG. The figures are in the table below the chart.
View monthly share of searches table
| Month | AC Infinity | Spider Farmer | Mars Hydro | VIVOSUN | Barrina | HLG | Viparspectra | Gavita |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 16.7% | 16.7% | 6.1% | 1.5% | 2.2% | 1.2% |
| Nov 2025 | 27% | 27% | 18.1% | 18.1% | 5.4% | 1.5% | 2% | 1.1% |
| Dec 2025 | 29.7% | 24.3% | 16.3% | 19.9% | 5.4% | 1.4% | 2.2% | 0.96% |
| Jan 2026 | 29.4% | 24% | 16.1% | 19.7% | 5.8% | 1.2% | 2.1% | 1.7% |
| Feb 2026 | 27.4% | 27.4% | 15% | 18.3% | 6.9% | 1.3% | 2.4% | 1.3% |
| Mar 2026 | 30.5% | 25% | 16.7% | 16.7% | 6.3% | 1.3% | 2.2% | 1.2% |
| Apr 2026 | 30.6% | 25% | 16.7% | 16.7% | 6.3% | 1.2% | 2.2% | 1.2% |
| May 2026 | 28.4% | 28.4% | 15.5% | 15.5% | 7.7% | 1.1% | 2.1% | 1.4% |
| Jun 2026 | 31.2% | 25.6% | 14% | 17.1% | 7.9% | 1.1% | 1.9% | 1.2% |
| Jul 2026 | 31.4% | 25.7% | 14.1% | 17.2% | 7.4% | 1% | 1.9% | 1.2% |
| Aug 2026 | 30% | 24.5% | 16.4% | 16.4% | 8.7% | 1.1% | 1.8% | 1.2% |
| Sep 2026 | 28% | 28% | 15.3% | 15.3% | 8.7% | 1.9% | 1.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28% | 60.5K | 0% | -1.9 points | |
| 2, held 2nd | 28% | 60.5K | +22.2% | +3.5 points | |
| 3, held 3rd | 15.3% | 33.1K | 0% | -1.1 points | |
| 4, held 4th | 15.3% | 33.1K | 0% | -1.1 points | |
| 5, held 5th | 8.7% | 18.7K | +6.9% | 0 points | |
| 6, moved from 8th to 6th | 1.9% | 4K | +73.9% | +0.7 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 1.7% | 3.6K | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.1% | 2.4K | 0% | -0.1 pointsmoved from 7th to 8th |
28%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.
28%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.5 points.
15.3%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.VIVOSUN
15.3%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
5.Barrina
8.7%
Held 5th. 18.7K estimated branded searches, +6.9% vs prior month. Share 0 points.
6.HLG
1.9%
Moved from 8th to 6th. 4K estimated branded searches, +73.9% vs prior month. Share +0.7 points.
1.7%
Moved from 6th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Gavita1.1%
Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between HLG and its closest rivals
Every comparison with HLG
7 comparisons
How has branded search demand for HLG changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HLG worldwide rose from 3.7K to 4K.
- Across the 12 months ending September 2026, HLG rose from 7th to 6th among grow light brands worldwide.
How did search popularity change for grow light brands worldwide in September 2026?
6 changes
In September 2026, HLG overtook Viparspectra and Gavita to rank 6th among grow light brands worldwide, with 1.9% of the searches.
In September 2026, Spider Farmer gained share of searches among grow light brands worldwide, from 24.5% to 28%.
In September 2026, AC Infinity lost share of searches among grow light brands worldwide, from 30% to 28%.
In September 2026, Mars Hydro lost share of searches among grow light brands worldwide, from 16.4% to 15.3%.
In September 2026, VIVOSUN lost share of searches among grow light brands worldwide, from 16.4% to 15.3%.
Estimated monthly branded searches for Barrina worldwide rose 27.2% over 12 measured months, from 14.7K to 18.7K in September 2026.
How are HLG’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HLG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hlg grow lights
- horticulture lighting group
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