Hiplok vs OnGuard:Which is more popular by branded search?
In August 2026, OnGuard had more branded searches than Hiplok among bike lock brands worldwide. OnGuard was estimated to have 74K branded searches compared to Hiplok’s 18.1K, and held a 13.3% Share of Search versus Hiplok’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hiplok or OnGuard?
Compare the bike lock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OnGuard, Hiplok. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | OnGuard | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.2% | 10.9% | 16.2% | 2.7% |
| Nov 2025 | 58.3% | 17.5% | 11.7% | 9.6% | 2.9% |
| Dec 2025 | 65.9% | 16.2% | 10.8% | 4.9% | 2.2% |
| Jan 2026 | 52.4% | 15.8% | 10.5% | 19.2% | 2.1% |
| Feb 2026 | 29.7% | 8.9% | 6% | 54.2% | 1.2% |
| Mar 2026 | 50.2% | 18.3% | 10.1% | 18.3% | 3% |
| Apr 2026 | 54.7% | 20% | 11% | 11% | 3.3% |
| May 2026 | 48.4% | 21.6% | 11.9% | 14.5% | 3.6% |
| Jun 2026 | 51.7% | 19% | 12.7% | 12.7% | 3.8% |
| Jul 2026 | 42.4% | 15.6% | 10.4% | 28.4% | 3.1% |
| Aug 2026 | 54% | 16.2% | 13.3% | 13.3% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hiplok and OnGuard comparison changed over the last 12 months?
3 findings
- OnGuard was ahead of Hiplok in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiplok’s estimated Share of Search among bike lock brands worldwide moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide moved from 16.2% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for bike lock brands worldwide in August 2026?
4 changes
In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.
Estimated monthly branded searches for Hiplok worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hiplok’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.