HiPeople vs Zinc:Which is more popular?
In September 2026, Zinc had more branded searches than HiPeople among reference checking software worldwide. Zinc had about 3,600 branded searches, while HiPeople had 1,900. Zinc made up 22.3% of all reference checking software searches we track, and HiPeople accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about reference checking software, HiPeople appeared in all five answers and Zinc in one. HiPeople was mentioned before Zinc in every answer.
Who do people search for more?
Zinc, about 89% more searches than HiPeople
Who does AI mention more?
HiPeople, mentioned in every answer we collected
Who does AI recommend more?
HiPeople, named ahead of Zinc in every answer
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Top reference checking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HiPeople appeared in all five answers. Zinc was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HiPeople was listed before Zinc in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HiPeople5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xref5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Checkmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crosschq3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RefNow3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SkillSurvey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zinc1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Checkster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Referoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reference checking software
5 answers
Asked ChatGPT
“Which reference checking software should we use for hiring?”
Asked ChatGPT
“What are the best reference checking software platforms?”
Asked ChatGPT
“What's the best automated reference checking software for a growing company?”
Searched Google, AI Overview
“reference check software”
Searched Google, AI Overview
“reference checking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is HiPeople or Zinc more popular in search?
This chart shows how often people search Google for HiPeople and Zinc by name. Each line represents a brand's share of searches for all nine reference checking software we track, month by month, from English-language searches worldwide.
Share of searches by month for Zinc, HiPeople. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zinc | Checkster | Referoo | Crosschq | HiPeople | SkillSurvey | RefNow | Xref | Checkmate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 15% | 18.1% | 15% | 15% | 10% | 5.5% | 2.4% | 1.1% |
| Nov 2025 | 19.8% | 16.4% | 19.8% | 11% | 16.4% | 6.8% | 6% | 2.7% | 0.96% |
| Dec 2025 | 19.4% | 15.3% | 15.3% | 12.9% | 19.4% | 8.1% | 5.8% | 2.6% | 1.1% |
| Jan 2026 | 20.2% | 16.7% | 16.7% | 13.3% | 16.7% | 9.1% | 5% | 1.2% | 0.98% |
| Feb 2026 | 20.5% | 17% | 20.5% | 13.4% | 13.4% | 7.1% | 5.1% | 1.8% | 1.2% |
| Mar 2026 | 18.3% | 18.3% | 18.3% | 15.2% | 12% | 8.2% | 5.6% | 3% | 1.1% |
| Apr 2026 | 19.1% | 19.1% | 15.8% | 15.8% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| May 2026 | 19.1% | 23.8% | 15.8% | 12.5% | 12.5% | 6.6% | 4.8% | 3.9% | 0.92% |
| Jun 2026 | 19.1% | 19.1% | 19.1% | 12.5% | 12.5% | 8.6% | 4.7% | 3.2% | 1.1% |
| Jul 2026 | 23.2% | 23.2% | 15.5% | 12.2% | 12.2% | 6.4% | 3.8% | 2.5% | 0.9% |
| Aug 2026 | 22.7% | 22.7% | 15.1% | 12% | 12% | 8.2% | 3.7% | 2.5% | 1.1% |
| Sep 2026 | 22.3% | 18% | 18% | 11.8% | 11.8% | 9.9% | 4.5% | 3% | 0.87% |
How has the HiPeople and Zinc comparison changed over the last 12 months?
3 findings
- Zinc was ahead of HiPeople in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiPeople’s share of searches among reference checking software worldwide moved from 15% to 11.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Zinc’s share of searches among reference checking software worldwide moved from 18.1% to 22.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for reference checking software worldwide in September 2026?
2 changes
HiPeople’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.
In September 2026, Zinc rose from 2nd to 1st among reference checking software worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HiPeople’s and Zinc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among reference checking software
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