Brandwave

Checkster vs HiPeople:Which is more popular?

In September 2026, Checkster had more branded searches than HiPeople among reference checking software worldwide. Checkster had about 2,900 branded searches, while HiPeople had 1,900. Checkster made up 18% of all reference checking software searches we track, and HiPeople accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about reference checking software, HiPeople appeared in all five answers and Checkster in none.

Among reference checking software worldwide in September 2026

Who do people search for more?

Checkster, about 53% more searches than HiPeople

Checkster 2.9K searchesHiPeople 1.9K searches

Who does AI mention more?

HiPeople, mentioned in every answer we collected

HiPeople in 5 of 5Checkster in 0 of 5

Who does AI recommend more?

HiPeople, the only one of the two named

HiPeople first in 5Checkster never named

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Top reference checking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiPeople appeared in all five answers. Checkster did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xref1st
  2. HiPeople2nd
  3. Checkmate3rd
  4. Crosschq4th
  5. RefNow5th
  6. SkillSurvey6th
  7. Zinc7th
  8. Checkster–
  9. Referoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HiPeople5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xref5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Checkmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crosschq3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RefNow3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SkillSurvey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinc1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reference checking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Checkster or HiPeople more popular in search?

This chart shows how often people search Google for Checkster and HiPeople by name. Each line represents a brand's share of searches for all nine reference checking software we track, month by month, from English-language searches worldwide.

Checkster and HiPeople among reference checking software worldwide, by month

Share of searches by month for Checkster, HiPeople. The figures are in the table below the chart.

View monthly share of searches table
MonthZincChecksterReferooCrosschqHiPeopleSkillSurveyRefNowXrefCheckmate
Oct 202518.1%15%18.1%15%15%10%5.5%2.4%1.1%
Nov 202519.8%16.4%19.8%11%16.4%6.8%6%2.7%0.96%
Dec 202519.4%15.3%15.3%12.9%19.4%8.1%5.8%2.6%1.1%
Jan 202620.2%16.7%16.7%13.3%16.7%9.1%5%1.2%0.98%
Feb 202620.5%17%20.5%13.4%13.4%7.1%5.1%1.8%1.2%
Mar 202618.3%18.3%18.3%15.2%12%8.2%5.6%3%1.1%
Apr 202619.1%19.1%15.8%15.8%12.5%8.6%4.7%3.2%1.1%
May 202619.1%23.8%15.8%12.5%12.5%6.6%4.8%3.9%0.92%
Jun 202619.1%19.1%19.1%12.5%12.5%8.6%4.7%3.2%1.1%
Jul 202623.2%23.2%15.5%12.2%12.2%6.4%3.8%2.5%0.9%
Aug 202622.7%22.7%15.1%12%12%8.2%3.7%2.5%1.1%
Sep 202622.3%18%18%11.8%11.8%9.9%4.5%3%0.87%

How has the Checkster and HiPeople comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Checkster took it in February 2026.
  • Across the 12 months ending September 2026, Checkster’s share of searches among reference checking software worldwide moved from 15% to 18%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, HiPeople’s share of searches among reference checking software worldwide moved from 15% to 11.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for reference checking software worldwide in September 2026?

2 changes
  1. In September 2026, Checkster lost share of searches among reference checking software worldwide, from 22.7% to 18%.

  2. HiPeople’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Checkster’s and HiPeople’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Checkster

1 branded search term

  • checkster

HiPeople

1 branded search term

  • hipeople

How the Brand Demand Index is measured

Other head-to-heads among reference checking software

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