Brandwave

Crosschq vs Zinc:Which is more popular?

In September 2026, Zinc had more branded searches than Crosschq among reference checking software worldwide. Zinc had about 3,600 branded searches, while Crosschq had 1,900. Zinc made up 22.3% of all reference checking software searches we track, and Crosschq accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about reference checking software, Crosschq appeared in three of the five answers and Zinc in one. Crosschq was mentioned before Zinc in every answer that named either.

Among reference checking software worldwide in September 2026

Who do people search for more?

Zinc, about 89% more searches than Crosschq

Zinc 3.6K searchesCrosschq 1.9K searches

Who does AI mention more?

Crosschq, mentioned in 3 of 5 answers, Zinc in 1

Crosschq in 3 of 5Zinc in 1 of 5

Who does AI recommend more?

Crosschq, named ahead of Zinc in 3 of 3 answers

Crosschq first in 3Zinc never first

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Top reference checking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crosschq was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zinc was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Crosschq was listed before Zinc in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xref1st
  2. HiPeople2nd
  3. Checkmate3rd
  4. Crosschq4th
  5. RefNow5th
  6. SkillSurvey6th
  7. Zinc7th
  8. Checkster–
  9. Referoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HiPeople5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xref5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Checkmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crosschq3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RefNow3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SkillSurvey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinc1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reference checking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Crosschq or Zinc more popular in search?

This chart shows how often people search Google for Crosschq and Zinc by name. Each line represents a brand's share of searches for all nine reference checking software we track, month by month, from English-language searches worldwide.

Crosschq and Zinc among reference checking software worldwide, by month

Share of searches by month for Zinc, Crosschq. The figures are in the table below the chart.

View monthly share of searches table
MonthZincChecksterReferooCrosschqHiPeopleSkillSurveyRefNowXrefCheckmate
Oct 202518.1%15%18.1%15%15%10%5.5%2.4%1.1%
Nov 202519.8%16.4%19.8%11%16.4%6.8%6%2.7%0.96%
Dec 202519.4%15.3%15.3%12.9%19.4%8.1%5.8%2.6%1.1%
Jan 202620.2%16.7%16.7%13.3%16.7%9.1%5%1.2%0.98%
Feb 202620.5%17%20.5%13.4%13.4%7.1%5.1%1.8%1.2%
Mar 202618.3%18.3%18.3%15.2%12%8.2%5.6%3%1.1%
Apr 202619.1%19.1%15.8%15.8%12.5%8.6%4.7%3.2%1.1%
May 202619.1%23.8%15.8%12.5%12.5%6.6%4.8%3.9%0.92%
Jun 202619.1%19.1%19.1%12.5%12.5%8.6%4.7%3.2%1.1%
Jul 202623.2%23.2%15.5%12.2%12.2%6.4%3.8%2.5%0.9%
Aug 202622.7%22.7%15.1%12%12%8.2%3.7%2.5%1.1%
Sep 202622.3%18%18%11.8%11.8%9.9%4.5%3%0.87%

How has the Crosschq and Zinc comparison changed over the last 12 months?

3 findings
  • Zinc was ahead of Crosschq in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crosschq’s share of searches among reference checking software worldwide moved from 15% to 11.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Zinc’s share of searches among reference checking software worldwide moved from 18.1% to 22.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for reference checking software worldwide in September 2026?

2 changes
  1. Crosschq’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.

  2. In September 2026, Zinc rose from 2nd to 1st among reference checking software worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crosschq’s and Zinc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crosschq

1 branded search term

  • crosschq

Zinc

1 branded search term

  • zinc work

How the Brand Demand Index is measured

Other head-to-heads among reference checking software

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