Hims vs Ro:Which is more popular by branded search?
In August 2026, Hims had more branded searches than Ro among online prescription services worldwide. Hims was estimated to have 550K branded searches compared to Ro’s 27.1K, and held a 33.2% Share of Search versus Ro’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hims or Ro?
Compare the services that prescribe and deliver medication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hims, Ro. The figures are in the table below the chart.
View monthly share of search table
| Month | GoodRx | Hims | Nurx | Ro | Blink Health |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33.2% | 4.5% | 1.3% | 0.6% |
| Nov 2025 | 55.9% | 37.3% | 5% | 1.2% | 0.55% |
| Dec 2025 | 56.4% | 38% | 4.2% | 1% | 0.46% |
| Jan 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.49% |
| Feb 2026 | 61.1% | 33.7% | 3.7% | 1.1% | 0.41% |
| Mar 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| Apr 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| May 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jul 2026 | 56.7% | 38.2% | 3.4% | 1.3% | 0.37% |
| Aug 2026 | 60.3% | 33.2% | 4.5% | 1.6% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hims and Ro comparison changed over the last 12 months?
3 findings
- Hims was ahead of Ro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online prescription services worldwide held steady at 33.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Ro’s estimated Share of Search among online prescription services worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for online prescription services worldwide in August 2026?
2 changes
In August 2026, Hims lost estimated Share of Search among online prescription services worldwide, from 38.2% to 33.2%.
Estimated monthly branded searches for Ro worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hims’ and Ro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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