Harry Winston vs Mejuri:Which is more popular?
In September 2026, Mejuri had more branded searches than Harry Winston among jewellery brands worldwide. Mejuri had about 368,000 branded searches, while Harry Winston had 165,000. Mejuri made up 3.1% of all jewellery brand searches we track, and Harry Winston accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Mejuri appeared in four of the five answers and Harry Winston in two. Mejuri was mentioned before Harry Winston in three out of five answers.
Who do people search for more?
Mejuri, about 2 searches for every 1 for Harry Winston
Who does AI mention more?
Mejuri, mentioned in 4 of 5 answers, Harry Winston in 2
Who does AI recommend more?
Mejuri, named ahead of Harry Winston in 3 of 5 answers
Follow Harry Winston vs Mejuri and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top jewellery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mejuri was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harry Winston was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mejuri was listed before Harry Winston in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cartier1st
Tiffany & Co.2nd- Mejuri3rd
Van Cleef & Arpels4th
Pandora5th
Bulgari6th
Gorjana7th
Missoma7th
Harry Winston9th
David Yurman10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Missoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery brands
5 answers
Asked ChatGPT
“Which jewellery brand should I buy?”
Asked ChatGPT
“What are the best jewellery brands?”
Asked ChatGPT
“What's the best jewellery brand for everyday wear?”
Searched Google, AI Overview
“jewellery brands”
Searched Google, AI Overview
“fine jewellery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Harry Winston or Mejuri more popular in search?
This chart shows how often people search Google for Harry Winston and Mejuri by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mejuri, Harry Winston. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | David Yurman | Van Cleef & Arpels | Mejuri | Bulgari | Gorjana | Harry Winston | Missoma | Catbird | Meadowlark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 25.9% | 12% | 12.8% | 4.3% | 2.8% | 3.5% | 2.8% | 1.9% | 1.6% | 0.57% | 0.27% | <0.01% |
| Nov 2025 | 33.9% | 18.6% | 19.2% | 11.1% | 4.6% | 2% | 4.6% | 2% | 2% | 0.91% | 0.75% | 0.32% | <0.01% |
| Dec 2025 | 34.8% | 15.6% | 21.3% | 11.4% | 5.7% | 2.1% | 3.1% | 2.1% | 2.1% | 1.1% | 0.51% | 0.26% | <0.01% |
| Jan 2026 | 34.9% | 23.4% | 13.2% | 11.5% | 4.7% | 2.6% | 3.1% | 2.6% | 1.7% | 1.4% | 0.52% | 0.26% | <0.01% |
| Feb 2026 | 38.1% | 20.9% | 12.7% | 12.5% | 4.2% | 2.3% | 3.4% | 2.3% | 1.9% | 1% | 0.46% | 0.24% | <0.01% |
| Mar 2026 | 34.1% | 22.9% | 12.9% | 11.3% | 4.6% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.62% | 0.27% | <0.01% |
| Apr 2026 | 33.5% | 22.5% | 11.3% | 13.4% | 5.5% | 3% | 3.7% | 3% | 2% | 1.4% | 0.5% | 0.26% | <0.01% |
| May 2026 | 34.6% | 23.2% | 14.1% | 11.3% | 4.7% | 2.5% | 3.1% | 2.5% | 2.1% | 1.1% | 0.51% | 0.27% | <0.01% |
| Jun 2026 | 33.6% | 22.5% | 15.6% | 11.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.26% | <0.01% |
| Jul 2026 | 33.5% | 22.5% | 13.7% | 13.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.32% | <0.01% |
| Aug 2026 | 33.4% | 22.4% | 12.7% | 13.2% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 1.3% | 0.6% | 0.26% | <0.01% |
| Sep 2026 | 34.4% | 23.1% | 13% | 11.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.4% | 0.62% | 0.22% | <0.01% |
How has the Harry Winston and Mejuri comparison changed over the last 12 months?
3 findings
- Mejuri was ahead of Harry Winston in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harry Winston’s share of searches among jewellery brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Mejuri’s share of searches among jewellery brands worldwide moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for jewellery brands worldwide in September 2026?
3 changes
In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches.
In September 2026, Mejuri lost share of searches among jewellery brands worldwide, from 3.7% to 3.1%.
Estimated monthly branded searches for Harry Winston worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harry Winston’s and Mejuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harry Winston
1 branded search term
- harry winston
Mejuri
1 branded search term
- mejuri
Other head-to-heads among jewellery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.