Brandwave

Haribo vs Sour Patch Kids:Which is more popular?

In October 2026, Haribo had more branded searches than Sour Patch Kids among candy brands worldwide. Haribo had about 550,000 branded searches, while Sour Patch Kids had 368,000. Haribo made up 20% of all candy brand searches we track, and Sour Patch Kids accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about candy brands, Sour Patch Kids appeared in all five answers and Haribo in three. Haribo was mentioned before Sour Patch Kids in three out of four answers.

Among candy brands worldwide in October 2026

Who do people search for more?

Haribo, about 49% more searches than Sour Patch Kids

Haribo 550K searchesSour Patch Kids 368K searches

Who does AI mention more?

Sour Patch Kids, mentioned in every answer we collected

Sour Patch Kids in 5 of 5Haribo in 3 of 5

Who does AI recommend more?

Haribo, named ahead of Sour Patch Kids in 3 of 4 answers

Haribo first in 3Sour Patch Kids first in 1

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Haribo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Haribo was listed before Sour Patch Kids in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. Airheads10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hi-Chew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Haribo or Sour Patch Kids more popular in search?

This chart shows how often people search Google for Haribo and Sour Patch Kids by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Haribo and Sour Patch Kids among candy brands worldwide, by month

Share of searches by month for Haribo, Sour Patch Kids. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Haribo and Sour Patch Kids changed worldwide over the last 12 months?

3 findings
  • Haribo was ahead of Sour Patch Kids in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Haribo’s share of searches among candy brands worldwide moved from 23.2% to 20%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for candy brands worldwide in October 2026?

2 changes
  1. In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.

  2. In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.

How are Haribo’s and Sour Patch Kids’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haribo’s and Sour Patch Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

1 branded search term

  • haribo

Sour Patch Kids

1 branded search term

  • sour patch kids

How the Brand Demand Index is measured

Other head-to-heads among candy brands

Creator with pink hair and a pink jacket

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