HandBrake vs Shutter Encoder:Which is more popular?
In September 2026, HandBrake had more branded searches than Shutter Encoder among video conversion software worldwide. HandBrake had about 450,000 branded searches, while Shutter Encoder had 74,000. HandBrake made up 16.8% of all video conversion software searches we track, and Shutter Encoder accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about video conversion software, both HandBrake and Shutter Encoder appeared in all five answers. HandBrake was mentioned before Shutter Encoder in every answer.
Who do people search for more?
HandBrake, about 6 searches for every 1 for Shutter Encoder
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
HandBrake, named ahead of Shutter Encoder in every answer
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Top video conversion software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both HandBrake and Shutter Encoder showed up in all five answers. HandBrake was listed before Shutter Encoder in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HandBrake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FFmpeg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shutter Encoder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- VLC Media Player3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Compressor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Media Encoder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Permute0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video conversion software
5 answers
Asked ChatGPT
“Which video conversion tool should I use?”
Asked ChatGPT
“What are the best video conversion tools?”
Asked ChatGPT
“What's the best video conversion tool for video files?”
Searched Google, AI Overview
“video conversion software”
Searched Google, AI Overview
“best video converter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HandBrake or Shutter Encoder more popular in search?
This chart shows how often people search Google for HandBrake and Shutter Encoder by name. Each line represents a brand's share of searches for all seven video conversion software we track, month by month, from English-language searches worldwide.
Share of searches by month for HandBrake, Shutter Encoder. The figures are in the table below the chart.
View monthly share of searches table
| Month | VLC Media Player | Compressor | HandBrake | FFmpeg | Shutter Encoder | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18.7% | 15.3% | 12.5% | 1.7% | 0.92% | 0.01% |
| Nov 2025 | 45.8% | 20.6% | 16.9% | 13.8% | 1.9% | 1% | 0.01% |
| Dec 2025 | 50.7% | 18.6% | 15.2% | 12.5% | 2% | 0.92% | <0.01% |
| Jan 2026 | 52.5% | 15.8% | 15.8% | 12.9% | 2.1% | 0.95% | <0.01% |
| Feb 2026 | 53.8% | 16.1% | 16.1% | 10.8% | 2.2% | 0.97% | <0.01% |
| Mar 2026 | 50.5% | 15.2% | 18.5% | 12.4% | 2.5% | 0.91% | <0.01% |
| Apr 2026 | 48.9% | 17.9% | 17.9% | 12% | 2.4% | 0.72% | <0.01% |
| May 2026 | 50.6% | 18.6% | 15.2% | 12.4% | 2.5% | 0.75% | 0.01% |
| Jun 2026 | 45.4% | 20.5% | 16.8% | 13.7% | 2.8% | 0.83% | 0.01% |
| Jul 2026 | 47.3% | 17.4% | 17.4% | 14.3% | 2.9% | 0.7% | 0.01% |
| Aug 2026 | 47.3% | 17.4% | 17.4% | 14.3% | 2.9% | 0.7% | <0.01% |
| Sep 2026 | 45.5% | 20.5% | 16.8% | 13.7% | 2.8% | 0.68% | <0.01% |
How has the HandBrake and Shutter Encoder comparison changed over the last 12 months?
3 findings
- HandBrake was ahead of Shutter Encoder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HandBrake’s share of searches among video conversion software worldwide moved from 15.3% to 16.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Shutter Encoder’s share of searches among video conversion software worldwide moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for video conversion software worldwide in September 2026?
2 changes
In September 2026, HandBrake lost share of searches among video conversion software worldwide, from 17.4% to 16.8%.
Estimated monthly branded searches for Shutter Encoder worldwide rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HandBrake’s and Shutter Encoder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HandBrake
1 branded search term
- handbrake
Shutter Encoder
1 branded search term
- shutter encoder
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