Hamish Fletcher Lawyers vs Vantage:Which is more popular by branded search?
In August 2026, Vantage had more branded searches than Hamish Fletcher Lawyers among window brands worldwide. Vantage was estimated to have 640 branded searches compared to Hamish Fletcher Lawyers’ 20, and held a 5.1% Share of Search versus Hamish Fletcher Lawyers’ 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hamish Fletcher Lawyers or Vantage?
Compare the window brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vantage, Hamish Fletcher Lawyers. The figures are in the table below the chart.
View monthly share of search table
| Month | Nulook | First Windows | Vantage | APL Window Solutions | Hamish Fletcher Lawyers |
|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 9.4% | 2.8% | 1.2% | 0.08% |
| Nov 2025 | 88.6% | 7.6% | 2.7% | 1% | 0.16% |
| Dec 2025 | 80.8% | 12.7% | 5.1% | 1.1% | 0.27% |
| Jan 2026 | 77.3% | 14.8% | 5.9% | 1.6% | 0.23% |
| Feb 2026 | 74.7% | 14.8% | 8.4% | 1.9% | 0.18% |
| Mar 2026 | 76.7% | 14.7% | 6.7% | 1.6% | 0.16% |
| Apr 2026 | 78.4% | 12.7% | 7.3% | 1.3% | 0.32% |
| May 2026 | 76.7% | 14.7% | 6.6% | 1.6% | 0.31% |
| Jun 2026 | 78.3% | 12.6% | 6.7% | 2.1% | 0.32% |
| Jul 2026 | 79.1% | 12.8% | 6.2% | 1.7% | 0.16% |
| Aug 2026 | 78.1% | 15% | 5.1% | 1.7% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Hamish Fletcher Lawyers and Vantage comparison changed over the last 12 months?
3 findings
- Vantage was ahead of Hamish Fletcher Lawyers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hamish Fletcher Lawyers’ estimated Share of Search among window brands worldwide moved from 0.08% to 0.16%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide moved from 2.8% to 5.1%, and its estimated monthly branded searches moved from 720 to 640.
How did search popularity change for window brands worldwide in August 2026?
1 change

In August 2026, Vantage lost estimated Share of Search among window brands worldwide, from 6.2% to 5.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Hamish Fletcher Lawyers’ and Vantage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamish Fletcher Lawyers
1 branded search term
- hflaw
Vantage
3 branded search terms
- vantage cloud costs
- vantage finops
- vantage sh

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