Halfords vs Repco:Which is more popular by branded search?
In August 2026, Halfords had more branded searches than Repco among auto parts retailers worldwide. Halfords was estimated to have 2.2M branded searches compared to Repco’s 550K, and held a 9.2% Share of Search versus Repco’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halfords or Repco?
Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halfords, Repco. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | O'Reilly Auto Parts | Advance Auto Parts | Halfords | Euro Car Parts | NAPA Auto Parts | Repco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 16.8% | 13.7% | 7.5% | 7.5% | 6.2% | 2.8% |
| Nov 2025 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Dec 2025 | 47.6% | 14.4% | 14.4% | 7.9% | 6.4% | 6.4% | 2.9% |
| Jan 2026 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Feb 2026 | 47.9% | 14.5% | 14.5% | 7.9% | 6.5% | 6.5% | 2.4% |
| Mar 2026 | 50.1% | 15.1% | 12.3% | 8.2% | 6.7% | 5.5% | 2% |
| Apr 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| May 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Jun 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Jul 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Aug 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Halfords and Repco comparison changed over the last 12 months?
3 findings
- Halfords was ahead of Repco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide moved from 7.5% to 9.2%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among auto parts retailers worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for auto parts retailers worldwide in August 2026?
2 changes
In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.
Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Halfords’ and Repco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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