Haith's vs Johnston & Jeff:Which is more popular by branded search?
In August 2026, Haith's had more branded searches than Johnston & Jeff among bird seed worldwide. Haith's was estimated to have 1.9K branded searches compared to Johnston & Jeff’s 880, and held a 4% Share of Search versus Johnston & Jeff’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haith's or Johnston & Jeff?
Compare the bird seed people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haith's, Johnston & Jeff. The figures are in the table below the chart.
View monthly share of search table
| Month | Versele-Laga | Vitakraft | Kaytee | Haith's | Johnston & Jeff | Wild Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 34.4% | 6.8% | 5.5% | 1.7% | — |
| Nov 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Dec 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Jan 2026 | 55.6% | 30.4% | 7.4% | 4.9% | 1.7% | — |
| Feb 2026 | 51.9% | 34.7% | 6.9% | 4.6% | 1.9% | — |
| Mar 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| Apr 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| May 2026 | 51.2% | 34.2% | 8.3% | 4.5% | 1.7% | — |
| Jun 2026 | 47.1% | 38.4% | 7.6% | 5.1% | 1.9% | — |
| Jul 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Aug 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Haith's and Johnston & Jeff comparison changed over the last 12 months?
3 findings
- Haith's was ahead of Johnston & Jeff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide moved from 5.5% to 4%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for bird seed worldwide in August 2026?
1 change
Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haith's’ and Johnston & Jeff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haith's
1 branded search term
- haiths
Johnston & Jeff
1 branded search term
- johnston and jeff
Put your own brand in this comparison
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