Brandwave

How popular isJohnston & Jeff in search?

In August 2026, there were an estimated 880 branded searches for Johnston & Jeff worldwide which held steady over the last 11 months. Johnston & Jeff holds 1.9% estimated Share of Search among bird seed worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Versele-Laga46.8%
  2. Vitakraft38.1%
  3. Kaytee9.3%
  4. Haith's4%
  5. Johnston & Jeff1.9%
  6. Wild Harvest—
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Which bird seed compete with Johnston & Jeff?

Johnston & Jeff against bird seed worldwide, by month

Share of Search by month for Versele-Laga, Vitakraft, Kaytee, Haith's, Johnston & Jeff. The figures are in the table below the chart.

View monthly share of search table
MonthVersele-LagaVitakraftKayteeHaith'sJohnston & JeffWild Harvest
Oct 202551.5%34.4%6.8%5.5%1.7%—
Nov 202551.7%34.5%6.9%5.5%1.4%—
Dec 202551.7%34.5%6.9%5.5%1.4%—
Jan 202655.6%30.4%7.4%4.9%1.7%—
Feb 202651.9%34.7%6.9%4.6%1.9%—
Mar 202651.1%34.2%8.3%4.5%1.9%—
Apr 202651.1%34.2%8.3%4.5%1.9%—
May 202651.2%34.2%8.3%4.5%1.7%—
Jun 202647.1%38.4%7.6%5.1%1.9%—
Jul 202646.8%38.1%9.3%4%1.9%—
Aug 202646.8%38.1%9.3%4%1.9%—
Sep 2026——————

  1. 1.Versele-Laga

    46.8%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Vitakraft

    38.1%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kaytee

    9.3%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Haith's

    4%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Johnston & Jeff

    1.9%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Wild Harvest

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Johnston & Jeff and its closest rivals

How has branded search demand for Johnston & Jeff changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Johnston & Jeff worldwide held steady at 880.
  • Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide held steady, from 1.7% to 1.9%.

How did search popularity change for bird seed worldwide in August 2026?

  1. Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  3. Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Johnston & Jeff measured?

Brandwave collects information about searches that people make online using Johnston & Jeff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • johnston and jeff

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How the Brand Demand Index is measured

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