Hahnemühle vs Leuchtturm1917:Which is more popular?
In October 2026, Leuchtturm1917 had more branded searches than Hahnemühle among sketchbook brands worldwide. Leuchtturm1917 had about 1,600 branded searches, while Hahnemühle had 1,300. Leuchtturm1917 made up 7.8% of all sketchbook brand searches we track, and Hahnemühle accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, neither Hahnemühle nor Leuchtturm1917 appeared in any of the five answers.
Who do people search for more?
Leuchtturm1917, about 23% more searches than Hahnemühle
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Hahnemühle vs Leuchtturm1917 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hahnemühle nor Leuchtturm1917 showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hahnemühle or Leuchtturm1917 more popular in search?
This chart shows how often people search Google for Hahnemühle and Leuchtturm1917 by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leuchtturm1917, Hahnemühle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Leuchtturm1917 sells other things too, so only its searches that name this product count here, like “leuchtturm sketchbook”.
How has branded search for Hahnemühle and Leuchtturm1917 changed worldwide over the last 12 months?
3 findings
- Leuchtturm1917 was ahead of Hahnemühle in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide moved from 3% to 6.4%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for sketchbook brands worldwide in October 2026?
2 changes
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
How are Hahnemühle’s and Leuchtturm1917’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hahnemühle’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hahnemühle
1 branded search term
- hahnemuhle sketchbook
Leuchtturm1917
1 branded search term
- leuchtturm sketchbook
Other head-to-heads among sketchbook brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.