Hager vs Hubbell:Which is more popular?
In September 2026, Hager had more branded searches than Hubbell among electrical accessory brands worldwide. Hager had about 90,500 branded searches, while Hubbell had 60,500. Hager made up 4.8% of all electrical accessory brand searches we track, and Hubbell accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Hubbell appeared in two of the five answers and Hager in none.
Who do people search for more?
Hager, about 50% more searches than Hubbell
Who does AI mention more?
Hubbell, mentioned in 2 of 5 answers, Hager in 0
Who does AI recommend more?
Hubbell, the only one of the two named
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hubbell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hager did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lutron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leviton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hubbell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schneider Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PDL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HPM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clipsal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy?”
Asked ChatGPT
“What are the best electrical accessory brands?”
Asked ChatGPT
“What's the best electrical accessory brand for a home renovation?”
Searched Google, AI Overview
“switch and socket brands”
Searched Google, AI Overview
“home electrical accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hager or Hubbell more popular in search?
This chart shows how often people search Google for Hager and Hubbell by name. Each line represents a brand's share of searches for all ten electrical accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hager, Hubbell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schneider Electric | ABB | Legrand | Hager | PDL | Hubbell | Lutron | Leviton | HPM | Clipsal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 34.7% | 12.7% | 5.7% | 4.7% | 4.7% | 3.1% | 2.6% | 2.6% | 0.93% |
| Nov 2025 | 30.6% | 30.6% | 13.7% | 5% | 6.1% | 4.1% | 3.4% | 2.8% | 2.8% | 1% |
| Dec 2025 | 28.3% | 34.6% | 12.6% | 4.7% | 5.7% | 4.7% | 3.1% | 3.1% | 2.5% | 0.76% |
| Jan 2026 | 30.7% | 30.7% | 13.7% | 5.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 0.83% |
| Feb 2026 | 32.4% | 32.4% | 11.8% | 5.3% | 4.4% | 5.3% | 2.9% | 2.4% | 2.4% | 0.71% |
| Mar 2026 | 34.1% | 27.9% | 12.5% | 5.6% | 5.6% | 5.6% | 3.1% | 2.5% | 2.5% | 0.75% |
| Apr 2026 | 31.3% | 31.3% | 11.5% | 5.2% | 7.7% | 4.2% | 2.8% | 2.8% | 2.3% | 0.84% |
| May 2026 | 31.8% | 31.8% | 11.6% | 5.2% | 6.4% | 4.3% | 2.9% | 2.9% | 2.3% | 0.86% |
| Jun 2026 | 31.6% | 31.6% | 14.1% | 5.2% | 5.2% | 3.5% | 2.8% | 2.8% | 2.3% | 0.85% |
| Jul 2026 | 32.5% | 32.5% | 11.9% | 5.3% | 5.3% | 3.6% | 2.9% | 2.9% | 2.4% | 0.71% |
| Aug 2026 | 32.2% | 32.2% | 11.8% | 5.3% | 5.3% | 3.5% | 3.5% | 2.9% | 2.4% | 0.87% |
| Sep 2026 | 35.9% | 29.3% | 13.1% | 4.8% | 4.8% | 3.2% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Hager and Hubbell comparison changed over the last 12 months?
3 findings
- Hager was ahead of Hubbell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hager’s share of searches among electrical accessory brands worldwide moved from 5.7% to 4.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Hubbell’s share of searches among electrical accessory brands worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for electrical accessory brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hager’s and Hubbell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrical accessory brands
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