Guesty vs Hostfully:Which is more popular by branded search?
In August 2026, Guesty had more branded searches than Hostfully among vacation rental management platforms worldwide. Guesty was estimated to have 52.6K branded searches compared to Hostfully’s 6.7K, and held a 34.5% Share of Search versus Hostfully’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Guesty or Hostfully?
Compare tools for managing short-stay listings, bookings and guest operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guesty, Hostfully. The figures are in the table below the chart.
View monthly share of search table
| Month | Guesty | Lodgify | Hostaway | OwnerRez | Hostfully |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 28.7% | 23.6% | 10.7% | 7% |
| Nov 2025 | 29.9% | 35.2% | 19.5% | 10.7% | 4.7% |
| Dec 2025 | 32.1% | 30.7% | 20.7% | 11.5% | 5% |
| Jan 2026 | 28.7% | 33.2% | 22.4% | 10.2% | 5.4% |
| Feb 2026 | 30.8% | 29.4% | 24.1% | 10.9% | 4.8% |
| Mar 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| Apr 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| May 2026 | 30.9% | 29.4% | 24.1% | 10.8% | 4.8% |
| Jun 2026 | 34.5% | 26.9% | 22.1% | 12.2% | 4.4% |
| Jul 2026 | 34.5% | 27% | 22% | 12.1% | 4.4% |
| Aug 2026 | 34.5% | 26.9% | 22% | 12.1% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Guesty and Hostfully comparison changed over the last 12 months?
3 findings
- Guesty was ahead of Hostfully in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guesty’s estimated Share of Search among vacation rental management platforms worldwide moved from 30% to 34.5%, and its estimated monthly branded searches moved from 43K to 52.6K.
- Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide moved from 7% to 4.4%, and its estimated monthly branded searches moved from 10.1K to 6.7K.
How did search popularity change for vacation rental management platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Guesty’s and Hostfully’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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