How popular isHostfully in search?
In August 2026, there were an estimated 6.7K branded searches for Hostfully worldwide which is down 33% over the last 11 months. Hostfully holds 4.4% estimated Share of Search among vacation rental management platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which vacation rental management platforms compete with Hostfully?
Share of Search by month for Guesty, Lodgify, Hostaway, OwnerRez, Hostfully. The figures are in the table below the chart.
View monthly share of search table
| Month | Guesty | Lodgify | Hostaway | OwnerRez | Hostfully |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 28.7% | 23.6% | 10.7% | 7% |
| Nov 2025 | 29.9% | 35.2% | 19.5% | 10.7% | 4.7% |
| Dec 2025 | 32.1% | 30.7% | 20.7% | 11.5% | 5% |
| Jan 2026 | 28.7% | 33.2% | 22.4% | 10.2% | 5.4% |
| Feb 2026 | 30.8% | 29.4% | 24.1% | 10.9% | 4.8% |
| Mar 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| Apr 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| May 2026 | 30.9% | 29.4% | 24.1% | 10.8% | 4.8% |
| Jun 2026 | 34.5% | 26.9% | 22.1% | 12.2% | 4.4% |
| Jul 2026 | 34.5% | 27% | 22% | 12.1% | 4.4% |
| Aug 2026 | 34.5% | 26.9% | 22% | 12.1% | 4.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 52.6K | 0% | 0 points | |
| 2, held 2nd | 26.9% | 41.1K | -0.29% | 0 points | |
| 3, held 3rd | 22% | 33.6K | -0.21% | 0 points | |
| 4, held 4th | 12.1% | 18.4K | -0.32% | 0 points | |
| 5, held 5th | 4.4% | 6.7K | +0.45% | 0 points |
1.
Guesty34.5%
held 1st · 52.6K estimated branded searches · 0% vs prior month · 0 points
2.
Lodgify26.9%
held 2nd · 41.1K estimated branded searches · -0.29% vs prior month · 0 points
3.
Hostaway22%
held 3rd · 33.6K estimated branded searches · -0.21% vs prior month · 0 points
4.
OwnerRez
12.1%
held 4th · 18.4K estimated branded searches · -0.32% vs prior month · 0 points
4.4%
held 5th · 6.7K estimated branded searches · +0.45% vs prior month · 0 points
Compare search popularity between Hostfully and its closest rivals
How has branded search demand for Hostfully changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hostfully worldwide fell from 10.1K to 6.7K.
- Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide decreased from 7% to 4.4%.
- Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide peaked at 7% in October 2025 and was lowest at 4.4% in June 2026.
How did search popularity change for vacation rental management platforms worldwide in August 2026?
4 changes
Hostaway’s estimated Share of Search among vacation rental management platforms worldwide has lost ground for 3 months in a row, from 24.1% to 22% in August 2026.
Estimated monthly branded searches for Guesty worldwide rose 22.3% over 11 measured months, from 43K to 52.6K in August 2026.
Estimated monthly branded searches for OwnerRez worldwide rose 20% over 11 measured months, from 15.4K to 18.4K in August 2026.
Estimated monthly branded searches for Hostfully worldwide fell 33% over 11 measured months, from 10.1K to 6.7K in August 2026.
How is Hostfully measured?
Brandwave collects information about searches that people make online using Hostfully’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hostfully
- hostfully app
- hostfully com
- hostfully pms
- hostfully vacation rentals
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Is Hostfully your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.