Brandwave

Green Giant vs Pinguin:Which is searched more?

In August 2026, Pinguin had more branded searches than Green Giant among frozen vegetable brands worldwide. Pinguin was estimated to have 1.2M branded searches compared to Green Giant’s 62.4K, and held an 83.7% Share of Search versus Green Giant’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among frozen vegetable brands worldwide in August 2026Which is more popular in search, Green Giant or Pinguin?
Green Giant4.3%62.4K searches
vs
Pinguin83.7%1.2M searches

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Which is more popular in search, Green Giant or Pinguin?

Compare the frozen vegetable brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Green Giant and Pinguin among frozen vegetable brands worldwide, by month

Share of Search by month for Pinguin, Green Giant. The figures are in the table below the chart.

View monthly share of search table
MonthPinguinGreen Giant
Oct 202589.3%2%
Nov 202587.7%2%
Dec 202591.9%1.7%
Jan 202692.4%1.7%
Feb 202688.1%3%
Mar 202689%3%
Apr 202693.3%2.1%
May 202683.1%5.1%
Jun 202683.5%4.3%
Jul 202684.3%3.6%
Aug 202683.7%4.3%
Sep 2026——

How has the Green Giant and Pinguin comparison changed over the last 12 months?

  • Pinguin was ahead of Green Giant in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide moved from 2% to 4.3%, and its estimated monthly branded searches moved from 51.1K to 62.4K.
  • Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide moved from 89.3% to 83.7%, and its estimated monthly branded searches moved from 2.2M to 1.2M.

How did search popularity change for frozen vegetable brands worldwide in August 2026?

  1. In August 2026, Green Giant gained estimated Share of Search among frozen vegetable brands worldwide, from 3.6% to 4.3%.

  2. In August 2026, Pinguin lost estimated Share of Search among frozen vegetable brands worldwide, from 84.3% to 83.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Green Giant’s and Pinguin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Green Giant

2 branded search terms

  • green giant
  • green giant veg

Pinguin

1 branded search term

  • pinguin

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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