Granular vs Trimble:Which is more popular by branded search?
In August 2026, Granular and Trimble were level on Share of Search among agtech worldwide, with an estimated 135K branded searches each, at 10.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Granular or Trimble?
Compare the agtech companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Granular, Trimble. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Granular | Trimble | Climate FieldView | Farmers Edge | Agrivi |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 10% | 14.9% | 0.53% | 0.12% | — |
| Nov 2025 | 76.5% | 10.3% | 12.6% | 0.45% | 0.1% | — |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.32% | 0.1% | — |
| Jan 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Feb 2026 | 76.6% | 10.3% | 12.6% | 0.37% | 0.1% | — |
| Mar 2026 | 74.5% | 10% | 14.9% | 0.45% | 0.12% | — |
| Apr 2026 | 76.4% | 10.3% | 12.6% | 0.55% | 0.1% | — |
| May 2026 | 76.5% | 10.3% | 12.6% | 0.55% | 0.08% | — |
| Jun 2026 | 76.5% | 10.3% | 12.6% | 0.45% | 0.07% | — |
| Jul 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Aug 2026 | 78.4% | 10.6% | 10.6% | 0.38% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Granular and Trimble comparison changed over the last 12 months?
3 findings
- Granular was ahead of Trimble in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide moved from 10% to 10.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among agtech worldwide moved from 14.9% to 10.6%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for agtech worldwide in August 2026?
1 change
Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Granular’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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