Grainger vs MSC Industrial Supply:Which is more popular?
In September 2026, Grainger had more branded searches than MSC Industrial Supply among PPE and safety gear suppliers worldwide. Grainger had about 1.2 million branded searches, while MSC Industrial Supply had 22,200. Grainger made up 78% of all PPE and safety gear supplier searches we track, and MSC Industrial Supply accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, Grainger appeared in all four answers and MSC Industrial Supply in three. Grainger was mentioned before MSC Industrial Supply in every answer.
Who do people search for more?
Grainger, about 55 searches for every 1 for MSC Industrial Supply
Who does AI mention more?
Grainger, mentioned in every answer we collected
Who does AI recommend more?
Grainger, named ahead of MSC Industrial Supply in every answer
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Grainger appeared in all four answers. MSC Industrial Supply was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Grainger was listed before MSC Industrial Supply in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grainger4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fastenal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MSC Industrial Supply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE supplier should I use?”
Asked ChatGPT
“What are the best PPE suppliers?”
Asked ChatGPT
“What's the best PPE supplier for workplace safety gear?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“industrial safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Grainger or MSC Industrial Supply more popular in search?
This chart shows how often people search Google for Grainger and MSC Industrial Supply by name. Each line represents a brand's share of searches for all six PPE and safety gear suppliers we track, month by month, from English-language searches worldwide.
Share of searches by month for Grainger, MSC Industrial Supply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grainger | Fastenal | Steel Blue | MSC Industrial Supply | Total Safety | ProChoice |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 18.5% | 3.7% | 1.7% | 0.74% | 0.27% |
| Nov 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.33% |
| Dec 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.27% |
| Jan 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Feb 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Mar 2026 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.22% |
| Apr 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| May 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Jun 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Jul 2026 | 78.1% | 15.8% | 3.9% | 1.4% | 0.63% | 0.19% |
| Aug 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Sep 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
How has the Grainger and MSC Industrial Supply comparison changed over the last 12 months?
3 findings
- Grainger was ahead of MSC Industrial Supply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grainger’s share of searches among PPE and safety gear suppliers worldwide moved from 75.1% to 78%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, MSC Industrial Supply’s share of searches among PPE and safety gear suppliers worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
1 change
Estimated monthly branded searches for MSC Industrial Supply worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grainger’s and MSC Industrial Supply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grainger
1 branded search term
- grainger
MSC Industrial Supply
1 branded search term
- msc industrial supply
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