Brandwave

Fastenal vs Grainger:Which is searched more?

In September 2026, Grainger had more branded searches than Fastenal among PPE and safety gear suppliers worldwide. Grainger had about 1.2 million branded searches, while Fastenal had 246,000. Grainger made up 78% of all PPE and safety gear supplier searches we track, and Fastenal accounted for 15.7%. These are worldwide searches for English-language branded terms.

Share of searches among PPE and safety gear suppliers worldwide in September 2026Is Fastenal or Grainger more popular in search?
Fastenal15.7%246K searches
vs
Grainger78%1.2M searches

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Is Fastenal or Grainger more popular in search?

Compare the ppe and safety gear suppliers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fastenal and Grainger among PPE and safety gear suppliers worldwide, by month

Share of searches by month for Grainger, Fastenal. The figures are in the table below the chart.

View monthly share of searches table
MonthGraingerFastenalSteel BlueMSC Industrial SupplyTotal SafetyProChoice
Oct 202575.1%18.5%3.7%1.7%0.74%0.27%
Nov 202574.7%18.4%4.5%1.4%0.74%0.33%
Dec 202574.7%18.4%4.5%1.4%0.74%0.27%
Jan 202675.3%18.6%3.7%1.4%0.75%0.22%
Feb 202675.3%18.6%3.7%1.4%0.75%0.22%
Mar 202674.7%18.4%4.5%1.4%0.74%0.22%
Apr 202675.3%18.6%3.7%1.4%0.75%0.22%
May 202678%15.7%3.9%1.4%0.77%0.23%
Jun 202675.3%18.6%3.7%1.4%0.75%0.22%
Jul 202678.1%15.8%3.9%1.4%0.63%0.19%
Aug 202678%15.7%3.9%1.4%0.77%0.23%
Sep 202678%15.7%3.9%1.4%0.77%0.23%

How has the Fastenal and Grainger comparison changed over the last 12 months?

3 findings

How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Fastenal worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fastenal’s and Grainger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fastenal

1 branded search term

  • fastenal

Grainger

1 branded search term

  • grainger

How the Brand Demand Index is measured

Other head-to-heads among PPE and safety gear suppliers

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