How popular isTotal Safety in search?
In September 2026, there were an estimated 12.1K branded searches for Total Safety worldwide which held steady over the last 12 months. Total Safety holds 15.9% estimated Share of Search among PPE and safety gear suppliers worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Steel Blue79.4%
Total Safety15.9%ProChoice4.7%
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Which PPE and safety gear suppliers compete with Total Safety?
Share of Search by month for Steel Blue, Total Safety, ProChoice. The figures are in the table below the chart.
View monthly share of search table
| Month | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|
| Oct 2025 | 78.6% | 15.7% | 5.7% |
| Nov 2025 | 80.9% | 13.2% | 5.9% |
| Dec 2025 | 81.8% | 13.4% | 4.9% |
| Jan 2026 | 79.4% | 15.9% | 4.7% |
| Feb 2026 | 79.4% | 15.9% | 4.7% |
| Mar 2026 | 82.5% | 13.5% | 4% |
| Apr 2026 | 79.4% | 15.9% | 4.7% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 82.5% | 13.5% | 4% |
| Aug 2026 | 79.4% | 15.9% | 4.7% |
| Sep 2026 | 79.4% | 15.9% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 60.5K | 0% | 0 points | |
| 2, held 2nd | 15.9% | 12.1K | 0% | 0 points | |
| 3, held 3rd | 4.7% | 3.6K | 0% | 0 points |
79.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
15.9%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.7%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Total Safety and its closest rivals
Every comparison with Total Safety
2 comparisons
How has branded search demand for Total Safety changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Total Safety worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Total Safety’s estimated Share of Search among PPE and safety gear suppliers worldwide peaked at 15.9% in January 2026 and was lowest at 13.2% in November 2025.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
1 change
Estimated monthly branded searches for ProChoice worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How is Total Safety measured?
Brandwave collects information about searches that people make online using Total Safety’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- total safety
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Is Total Safety your brand?
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