Steel Blue vs Total Safety:Which is searched more?
In September 2026, Steel Blue had more branded searches than Total Safety among PPE and safety gear suppliers worldwide. Steel Blue was estimated to have 60.5K branded searches compared to Total Safety’s 12.1K, and held a 79.4% Share of Search versus Total Safety’s 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Steel Blue or Total Safety?
Compare the ppe and safety gear suppliers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steel Blue, Total Safety. The figures are in the table below the chart.
View monthly share of search table
| Month | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|
| Oct 2025 | 78.6% | 15.7% | 5.7% |
| Nov 2025 | 80.9% | 13.2% | 5.9% |
| Dec 2025 | 81.8% | 13.4% | 4.9% |
| Jan 2026 | 79.4% | 15.9% | 4.7% |
| Feb 2026 | 79.4% | 15.9% | 4.7% |
| Mar 2026 | 82.5% | 13.5% | 4% |
| Apr 2026 | 79.4% | 15.9% | 4.7% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 82.5% | 13.5% | 4% |
| Aug 2026 | 79.4% | 15.9% | 4.7% |
| Sep 2026 | 79.4% | 15.9% | 4.7% |
How has the Steel Blue and Total Safety comparison changed over the last 12 months?
3 findings
- Steel Blue was ahead of Total Safety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Steel Blue’s estimated Share of Search among PPE and safety gear suppliers worldwide moved from 78.6% to 79.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Total Safety’s estimated Share of Search among PPE and safety gear suppliers worldwide moved from 15.7% to 15.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
0 changes
Neither Steel Blue nor Total Safety moved beyond provider rounding among PPE and safety gear suppliers in September 2026.
Other head-to-heads among PPE and safety gear suppliers
How each brand is measured
Brandwave collects information about searches that people make online using Steel Blue’s and Total Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steel Blue
1 branded search term
- steelblue
Total Safety
1 branded search term
- total safety
Put your own brand in this comparison
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