Gr4vy vs Primer:Which is more popular by branded search?
In August 2026, Gr4vy had more branded searches than Primer among payment orchestration platforms worldwide. Gr4vy was estimated to have 1K branded searches compared to Primer’s 590, and held a 2.1% Share of Search versus Primer’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gr4vy or Primer?
Compare the platforms that route payments across providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gr4vy, Primer. The figures are in the table below the chart.
View monthly share of search table
| Month | Zooz | Payrix | Spreedly | Gr4vy | Primer |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.8% | 11.3% | 4.1% | 1.5% |
| Nov 2025 | 71.9% | 14.3% | 9.4% | 2.9% | 1.6% |
| Dec 2025 | 74.1% | 12% | 9.7% | 2.9% | 1.3% |
| Jan 2026 | 67.3% | 16.4% | 10.9% | 3.9% | 1.5% |
| Feb 2026 | 67.1% | 16.3% | 10.9% | 3.9% | 1.8% |
| Mar 2026 | 70.9% | 11.5% | 11.5% | 4.2% | 1.9% |
| Apr 2026 | 86.1% | 6.3% | 5.1% | 1.8% | 0.68% |
| May 2026 | 85.3% | 6.2% | 5% | 2.2% | 1.2% |
| Jun 2026 | 84.6% | 6.1% | 6.1% | 2.1% | 1.2% |
| Jul 2026 | 84.8% | 6.1% | 6.1% | 1.8% | 1.2% |
| Aug 2026 | 84.6% | 6.1% | 6.1% | 2.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Gr4vy and Primer comparison changed over the last 12 months?
3 findings
- Gr4vy was ahead of Primer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gr4vy’s estimated Share of Search among payment orchestration platforms worldwide moved from 4.1% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Primer’s estimated Share of Search among payment orchestration platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for payment orchestration platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Gr4vy’s and Primer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.