How popular isPrimer in search?
In August 2026, there were an estimated 590 branded searches for Primer worldwide which is up 22.9% over the last 11 months. Primer holds 1.2% estimated Share of Search among payment orchestration platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which payment orchestration platforms compete with Primer?
Share of Search by month for Zooz, Payrix, Spreedly, Gr4vy, Primer. The figures are in the table below the chart.
View monthly share of search table
| Month | Zooz | Payrix | Spreedly | Gr4vy | Primer |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.8% | 11.3% | 4.1% | 1.5% |
| Nov 2025 | 71.9% | 14.3% | 9.4% | 2.9% | 1.6% |
| Dec 2025 | 74.1% | 12% | 9.7% | 2.9% | 1.3% |
| Jan 2026 | 67.3% | 16.4% | 10.9% | 3.9% | 1.5% |
| Feb 2026 | 67.1% | 16.3% | 10.9% | 3.9% | 1.8% |
| Mar 2026 | 70.9% | 11.5% | 11.5% | 4.2% | 1.9% |
| Apr 2026 | 86.1% | 6.3% | 5.1% | 1.8% | 0.68% |
| May 2026 | 85.3% | 6.2% | 5% | 2.2% | 1.2% |
| Jun 2026 | 84.6% | 6.1% | 6.1% | 2.1% | 1.2% |
| Jul 2026 | 84.8% | 6.1% | 6.1% | 1.8% | 1.2% |
| Aug 2026 | 84.6% | 6.1% | 6.1% | 2.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.6% | 40.5K | 0% | -0.2 points | |
| 2, held 2nd | 6.1% | 2.9K | 0% | 0 points | |
| 3, held 3rd | 6.1% | 2.9K | 0% | 0 points | |
| 4, held 4th | 2.1% | 1K | +13.6% | +0.2 points | |
| 5, held 5th | 1.2% | 590 | 0% | 0 points |
1.Zooz
84.6%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Payrix6.1%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Spreedly6.1%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Gr4vy2.1%
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
5.
Primer1.2%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Primer and its closest rivals
How has branded search demand for Primer changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Primer worldwide rose from 480 to 590.
- Across the 11 months ending August 2026, Primer’s estimated Share of Search among payment orchestration platforms worldwide peaked at 1.9% in March 2026 and was lowest at 0.68% in April 2026.
How did search popularity change for payment orchestration platforms worldwide in August 2026?
5 changes
Estimated monthly branded searches for Zooz worldwide rose 82.4% over 11 measured months, from 22.2K to 40.5K in August 2026.
Estimated monthly branded searches for Primer worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Estimated monthly branded searches for Payrix worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Gr4vy worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Spreedly worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is Primer measured?
Brandwave collects information about searches that people make online using Primer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- primer payments
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Is Primer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.