GoodRx vs Hims:Which is more popular by branded search?
In August 2026, GoodRx had more branded searches than Hims among online prescription services worldwide. GoodRx was estimated to have 1M branded searches compared to Hims’ 550K, and held a 60.3% Share of Search versus Hims’ 33.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoodRx or Hims?
Compare the services that prescribe and deliver medication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoodRx, Hims. The figures are in the table below the chart.
View monthly share of search table
| Month | GoodRx | Hims | Nurx | Ro | Blink Health |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33.2% | 4.5% | 1.3% | 0.6% |
| Nov 2025 | 55.9% | 37.3% | 5% | 1.2% | 0.55% |
| Dec 2025 | 56.4% | 38% | 4.2% | 1% | 0.46% |
| Jan 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.49% |
| Feb 2026 | 61.1% | 33.7% | 3.7% | 1.1% | 0.41% |
| Mar 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| Apr 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| May 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jul 2026 | 56.7% | 38.2% | 3.4% | 1.3% | 0.37% |
| Aug 2026 | 60.3% | 33.2% | 4.5% | 1.6% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the GoodRx and Hims comparison changed over the last 12 months?
3 findings
- GoodRx was ahead of Hims in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoodRx’s estimated Share of Search among online prescription services worldwide moved from 60.4% to 60.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online prescription services worldwide held steady at 33.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for online prescription services worldwide in August 2026?
2 changes
In August 2026, GoodRx gained estimated Share of Search among online prescription services worldwide, from 56.7% to 60.3%.
In August 2026, Hims lost estimated Share of Search among online prescription services worldwide, from 38.2% to 33.2%.
How each brand is measured
Brandwave collects information about searches that people make online using GoodRx’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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