Gong vs InsightSquared:Which is more popular by branded search?
In August 2026, Gong had more branded searches than InsightSquared among revenue intelligence platforms worldwide. Gong was estimated to have 7.5K branded searches compared to InsightSquared’s 210, and held a 4.8% Share of Search versus InsightSquared’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gong or InsightSquared?
Compare the platforms that analyse sales conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gong, InsightSquared. The figures are in the table below the chart.
View monthly share of search table
| Month | Aviso | BoostUp | Gong | Clari Copilot | InsightSquared |
|---|---|---|---|---|---|
| Oct 2025 | 88.2% | 5.3% | 4.9% | 1.4% | 0.26% |
| Nov 2025 | 86.4% | 6.3% | 5.8% | 1.3% | 0.2% |
| Dec 2025 | 87.4% | 6.4% | 4.8% | 1.1% | 0.25% |
| Jan 2026 | 87.8% | 6.4% | 4.2% | 1.3% | 0.25% |
| Feb 2026 | 86.8% | 6.4% | 5% | 1.6% | 0.21% |
| Mar 2026 | 86.3% | 5.2% | 7% | 1.3% | 0.2% |
| Apr 2026 | 86.4% | 5.2% | 6.9% | 1.3% | 0.17% |
| May 2026 | 85.1% | 6.2% | 6.9% | 1.6% | 0.16% |
| Jun 2026 | 83.9% | 6.2% | 8.2% | 1.6% | 0.16% |
| Jul 2026 | 85.2% | 6.2% | 6.9% | 1.6% | 0.13% |
| Aug 2026 | 86.1% | 7.7% | 4.8% | 1.3% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Gong and InsightSquared comparison changed over the last 12 months?
3 findings
- Gong was ahead of InsightSquared in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among revenue intelligence platforms worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 9.2K to 7.5K.
- Across the 11 months ending August 2026, InsightSquared’s estimated Share of Search among revenue intelligence platforms worldwide moved from 0.26% to 0.13%, and its estimated monthly branded searches moved from 480 to 210.
How did search popularity change for revenue intelligence platforms worldwide in August 2026?
3 changes
In August 2026, BoostUp overtook Gong to rank 2nd among revenue intelligence platforms worldwide, at 7.7%.
In August 2026, Gong lost estimated Share of Search among revenue intelligence platforms worldwide, from 6.9% to 4.8%.
Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gong’s and InsightSquared’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong
4 branded search terms
- gong io
- gong revenue intelligence
- gong sales
- gong sales software
InsightSquared
1 branded search term
- insightsquared
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