Going Merry vs ScholarshipOwl:Which is more popular?
In September 2026, Going Merry had more branded searches than ScholarshipOwl among scholarship platforms worldwide. Going Merry had about 60,500 branded searches, while ScholarshipOwl had 27,100. Going Merry made up 9.8% of all scholarship platform searches we track, and ScholarshipOwl accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about scholarship platforms, Going Merry appeared in three of the five answers and ScholarshipOwl in none.
Who do people search for more?
Going Merry, about 2 searches for every 1 for ScholarshipOwl
Who does AI mention more?
Going Merry, mentioned in 3 of 5 answers, ScholarshipOwl in 0
Who does AI recommend more?
Going Merry, the only one of the two named
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Top scholarship platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Going Merry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ScholarshipOwl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigFuture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scholarships.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fastweb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Going Merry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CareerOneStop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bold.org2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cappex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ScholarshipOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scholarship Universe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Niche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about scholarship platforms
5 answers
Asked ChatGPT
“Which scholarship platform should I use?”
Asked ChatGPT
“What are the best scholarship platforms?”
Asked ChatGPT
“What's the best scholarship platform for finding scholarships?”
Searched Google, AI Overview
“scholarship platforms”
Searched Google, AI Overview
“scholarships for students”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Going Merry or ScholarshipOwl more popular in search?
This chart shows how often people search Google for Going Merry and ScholarshipOwl by name. Each line represents a brand's share of searches for all ten scholarship platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Going Merry, ScholarshipOwl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fastweb | BigFuture | CareerOneStop | Going Merry | ScholarshipOwl | Scholarship Universe | Scholarships.com | Bold.org | Niche | Cappex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 6.6% | 4.4% | 8% | 2.4% | 2% | 2.4% | 0.58% | 0.58% | 0.26% |
| Nov 2025 | 57% | 14% | 5.1% | 11.5% | 4.2% | 3.4% | 2.8% | 0.84% | 0.84% | 0.29% |
| Dec 2025 | 62.4% | 6.9% | 5.6% | 12.5% | 3.8% | 3.8% | 3.1% | 0.92% | 0.75% | 0.32% |
| Jan 2026 | 57.6% | 7.7% | 6.3% | 11.6% | 4.2% | 5.2% | 5.2% | 1% | 0.84% | 0.31% |
| Feb 2026 | 56.7% | 7.6% | 7.6% | 13.9% | 3.4% | 5.1% | 3.4% | 1% | 0.83% | 0.37% |
| Mar 2026 | 57.7% | 6.4% | 5.2% | 17.3% | 3.5% | 4.2% | 3.5% | 1% | 0.85% | 0.31% |
| Apr 2026 | 52.3% | 8.6% | 5.8% | 15.6% | 3.9% | 4.7% | 7% | 0.94% | 0.77% | 0.34% |
| May 2026 | 59.5% | 6.5% | 6.5% | 12% | 4.4% | 3.6% | 5.3% | 1.1% | 0.87% | 0.26% |
| Jun 2026 | 61.9% | 5.6% | 4.6% | 12.4% | 5.6% | 4.6% | 3% | 1.1% | 0.91% | 0.27% |
| Jul 2026 | 68.2% | 5% | 4.1% | 9.2% | 5% | 4.1% | 2.2% | 1.2% | 0.67% | 0.19% |
| Aug 2026 | 58.4% | 6.4% | 9.6% | 9.6% | 4.3% | 4.3% | 5.3% | 1% | 0.86% | 0.25% |
| Sep 2026 | 59.6% | 9.8% | 9.8% | 9.8% | 4.4% | 2.9% | 1.6% | 1.1% | 0.71% | 0.26% |
How has the Going Merry and ScholarshipOwl comparison changed over the last 12 months?
3 findings
- Going Merry was ahead of ScholarshipOwl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide moved from 8% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, ScholarshipOwl’s share of searches among scholarship platforms worldwide moved from 2.4% to 4.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for scholarship platforms worldwide in September 2026?
3 changes
In September 2026, BigFuture overtook CareerOneStop and Going Merry to rank 2nd among scholarship platforms worldwide, with 9.8% of the searches.
In September 2026, ScholarshipOwl rose from 7th to 5th among scholarship platforms worldwide.
Estimated monthly branded searches for Going Merry worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Going Merry’s and ScholarshipOwl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Going Merry
1 branded search term
- going merry
ScholarshipOwl
1 branded search term
- scholarshipowl
Other head-to-heads among scholarship platforms
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