BigFuture vs Going Merry:Which is more popular?
In September 2026, BigFuture and Going Merry were level in searches among scholarship platforms worldwide, with an estimated 60.5K branded searches each, at 9.8% of the total each. When we asked ChatGPT and Google AI Overviews about scholarship platforms, BigFuture appeared in all five answers and Going Merry in three. BigFuture was mentioned before Going Merry in four out of five answers.
Who do people search for more?
BigFuture and Going Merry are searched for about as often as each other.
Who does AI mention more?
BigFuture, mentioned in every answer we collected
Who does AI recommend more?
BigFuture, named ahead of Going Merry in 4 of 5 answers
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Top scholarship platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BigFuture appeared in all five answers. Going Merry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BigFuture was listed before Going Merry in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigFuture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scholarships.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fastweb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Going Merry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CareerOneStop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bold.org2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cappex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ScholarshipOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scholarship Universe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Niche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about scholarship platforms
5 answers
Asked ChatGPT
“Which scholarship platform should I use?”
Asked ChatGPT
“What are the best scholarship platforms?”
Asked ChatGPT
“What's the best scholarship platform for finding scholarships?”
Searched Google, AI Overview
“scholarship platforms”
Searched Google, AI Overview
“scholarships for students”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BigFuture or Going Merry more popular in search?
This chart shows how often people search Google for BigFuture and Going Merry by name. Each line represents a brand's share of searches for all ten scholarship platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for BigFuture, Going Merry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fastweb | BigFuture | CareerOneStop | Going Merry | ScholarshipOwl | Scholarship Universe | Scholarships.com | Bold.org | Niche | Cappex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 6.6% | 4.4% | 8% | 2.4% | 2% | 2.4% | 0.58% | 0.58% | 0.26% |
| Nov 2025 | 57% | 14% | 5.1% | 11.5% | 4.2% | 3.4% | 2.8% | 0.84% | 0.84% | 0.29% |
| Dec 2025 | 62.4% | 6.9% | 5.6% | 12.5% | 3.8% | 3.8% | 3.1% | 0.92% | 0.75% | 0.32% |
| Jan 2026 | 57.6% | 7.7% | 6.3% | 11.6% | 4.2% | 5.2% | 5.2% | 1% | 0.84% | 0.31% |
| Feb 2026 | 56.7% | 7.6% | 7.6% | 13.9% | 3.4% | 5.1% | 3.4% | 1% | 0.83% | 0.37% |
| Mar 2026 | 57.7% | 6.4% | 5.2% | 17.3% | 3.5% | 4.2% | 3.5% | 1% | 0.85% | 0.31% |
| Apr 2026 | 52.3% | 8.6% | 5.8% | 15.6% | 3.9% | 4.7% | 7% | 0.94% | 0.77% | 0.34% |
| May 2026 | 59.5% | 6.5% | 6.5% | 12% | 4.4% | 3.6% | 5.3% | 1.1% | 0.87% | 0.26% |
| Jun 2026 | 61.9% | 5.6% | 4.6% | 12.4% | 5.6% | 4.6% | 3% | 1.1% | 0.91% | 0.27% |
| Jul 2026 | 68.2% | 5% | 4.1% | 9.2% | 5% | 4.1% | 2.2% | 1.2% | 0.67% | 0.19% |
| Aug 2026 | 58.4% | 6.4% | 9.6% | 9.6% | 4.3% | 4.3% | 5.3% | 1% | 0.86% | 0.25% |
| Sep 2026 | 59.6% | 9.8% | 9.8% | 9.8% | 4.4% | 2.9% | 1.6% | 1.1% | 0.71% | 0.26% |
How has the BigFuture and Going Merry comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: BigFuture took it in November 2025, Going Merry took it in December 2025.
- Across the 12 months ending September 2026, BigFuture’s share of searches among scholarship platforms worldwide moved from 6.6% to 9.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide moved from 8% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for scholarship platforms worldwide in September 2026?
2 changes
In September 2026, BigFuture overtook CareerOneStop and Going Merry to rank 2nd among scholarship platforms worldwide, with 9.8% of the searches.
Estimated monthly branded searches for Going Merry worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BigFuture’s and Going Merry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BigFuture
1 branded search term
- bigfuture
Going Merry
1 branded search term
- going merry
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