Brandwave

How popular isGoing Merry?

In September 2026, people searched for Going Merry by name about 60,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 9.8% of all global scholarship platform searches, placing Going Merry fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about scholarship platforms, Going Merry appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Going Merry is the fourth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. FastwebShare of searches 59.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BigFutureShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CareerOneStopShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Going MerryShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ScholarshipOwlShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Going Merry website (opens in a new tab)

Follow Going Merry and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top scholarship platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Going Merry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Going Merry is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BigFuture1st
  2. Scholarships.com2nd
  3. Fastweb3rd
  4. Going Merry4th
  5. Bold.org5th
  6. CareerOneStop6th
  7. Cappex7th
  8. ScholarshipOwl–
  9. Scholarship Universe–
  10. Niche–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigFuture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scholarships.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fastweb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Going Merry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CareerOneStop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bold.org2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cappex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScholarshipOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scholarship Universe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scholarship platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which scholarship platforms compete with Going Merry?

Going Merry against scholarship platforms worldwide, by month

Share of searches by month for Fastweb, BigFuture, CareerOneStop, Going Merry, ScholarshipOwl, Scholarship Universe. The figures are in the table below the chart.

View monthly share of searches table
MonthFastwebBigFutureCareerOneStopGoing MerryScholarshipOwlScholarship UniverseScholarships.comBold.orgNicheCappex
Oct 202572.9%6.6%4.4%8%2.4%2%2.4%0.58%0.58%0.26%
Nov 202557%14%5.1%11.5%4.2%3.4%2.8%0.84%0.84%0.29%
Dec 202562.4%6.9%5.6%12.5%3.8%3.8%3.1%0.92%0.75%0.32%
Jan 202657.6%7.7%6.3%11.6%4.2%5.2%5.2%1%0.84%0.31%
Feb 202656.7%7.6%7.6%13.9%3.4%5.1%3.4%1%0.83%0.37%
Mar 202657.7%6.4%5.2%17.3%3.5%4.2%3.5%1%0.85%0.31%
Apr 202652.3%8.6%5.8%15.6%3.9%4.7%7%0.94%0.77%0.34%
May 202659.5%6.5%6.5%12%4.4%3.6%5.3%1.1%0.87%0.26%
Jun 202661.9%5.6%4.6%12.4%5.6%4.6%3%1.1%0.91%0.27%
Jul 202668.2%5%4.1%9.2%5%4.1%2.2%1.2%0.67%0.19%
Aug 202658.4%6.4%9.6%9.6%4.3%4.3%5.3%1%0.86%0.25%
Sep 202659.6%9.8%9.8%9.8%4.4%2.9%1.6%1.1%0.71%0.26%

  1. 1.Fastweb

    59.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.BigFuture

    9.8%

    Moved from 4th to 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +3.4 points.

  3. 3.CareerOneStop

    9.8%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Going Merry

    9.8%

    Moved from 3rd to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.ScholarshipOwl

    4.4%

    Moved from 7th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Scholarship Universe

    2.9%

    Held 6th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.4 points.

  7. 7.Scholarships.com

    1.6%

    Moved from 5th to 7th. 9.9K estimated branded searches, -70.1% vs prior month. Share -3.6 points.

  8. 8.Bold.org

    1.1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Niche

    0.71%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  10. 10.Cappex

    0.26%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Going Merry and its closest rivals

Every comparison with Going Merry

9 comparisons

How has branded search demand for Going Merry changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Going Merry worldwide fell from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide increased from 8% to 9.8%.
  • Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide peaked at 17.3% in March 2026 and was lowest at 8% in October 2025.
  • Across the 12 months ending September 2026, Going Merry fell from 2nd to 4th among scholarship platforms worldwide.

How did search popularity change for scholarship platforms worldwide in September 2026?

6 changes

  1. In September 2026, BigFuture overtook CareerOneStop and Going Merry to rank 2nd among scholarship platforms worldwide, with 9.8% of the searches.

  2. In September 2026, Fastweb gained share of searches among scholarship platforms worldwide, from 58.4% to 59.6%.

  3. In September 2026, Scholarships.com lost share of searches among scholarship platforms worldwide, from 5.3% to 1.6%.

  4. In September 2026, Scholarship Universe lost share of searches among scholarship platforms worldwide, from 4.3% to 2.9%.

  5. In September 2026, ScholarshipOwl rose from 7th to 5th among scholarship platforms worldwide.

  6. Estimated monthly branded searches for CareerOneStop worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Going Merry’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Going Merry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • going merry

Do you work for Going Merry? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Going Merry your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free