Brandwave

Bold.org vs Going Merry:Which is more popular?

In September 2026, Going Merry had more branded searches than Bold.org among scholarship platforms worldwide. Going Merry had about 60,500 branded searches, while Bold.org had 6,600. Going Merry made up 9.8% of all scholarship platform searches we track, and Bold.org accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about scholarship platforms, Going Merry appeared in three of the five answers and Bold.org in two. Going Merry was mentioned before Bold.org in two out of three answers that named either.

Among scholarship platforms worldwide in September 2026

Who do people search for more?

Going Merry, about 9 searches for every 1 for Bold.org

Going Merry 60.5K searchesBold.org 6.6K searches

Who does AI mention more?

Going Merry, mentioned in 3 of 5 answers, Bold.org in 2

Going Merry in 3 of 5Bold.org in 2 of 5

Who does AI recommend more?

Going Merry, named ahead of Bold.org in 2 of 3 answers

Going Merry first in 2Bold.org first in 1

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Top scholarship platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Going Merry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bold.org was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Going Merry was listed before Bold.org in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BigFuture1st
  2. Scholarships.com2nd
  3. Fastweb3rd
  4. Going Merry4th
  5. Bold.org5th
  6. CareerOneStop6th
  7. Cappex7th
  8. ScholarshipOwl–
  9. Scholarship Universe–
  10. Niche–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigFuture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scholarships.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fastweb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Going Merry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CareerOneStop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bold.org2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cappex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScholarshipOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scholarship Universe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scholarship platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bold.org or Going Merry more popular in search?

This chart shows how often people search Google for Bold.org and Going Merry by name. Each line represents a brand's share of searches for all ten scholarship platforms we track, month by month, from English-language searches worldwide.

Bold.org and Going Merry among scholarship platforms worldwide, by month

Share of searches by month for Going Merry, Bold.org. The figures are in the table below the chart.

View monthly share of searches table
MonthFastwebBigFutureCareerOneStopGoing MerryScholarshipOwlScholarship UniverseScholarships.comBold.orgNicheCappex
Oct 202572.9%6.6%4.4%8%2.4%2%2.4%0.58%0.58%0.26%
Nov 202557%14%5.1%11.5%4.2%3.4%2.8%0.84%0.84%0.29%
Dec 202562.4%6.9%5.6%12.5%3.8%3.8%3.1%0.92%0.75%0.32%
Jan 202657.6%7.7%6.3%11.6%4.2%5.2%5.2%1%0.84%0.31%
Feb 202656.7%7.6%7.6%13.9%3.4%5.1%3.4%1%0.83%0.37%
Mar 202657.7%6.4%5.2%17.3%3.5%4.2%3.5%1%0.85%0.31%
Apr 202652.3%8.6%5.8%15.6%3.9%4.7%7%0.94%0.77%0.34%
May 202659.5%6.5%6.5%12%4.4%3.6%5.3%1.1%0.87%0.26%
Jun 202661.9%5.6%4.6%12.4%5.6%4.6%3%1.1%0.91%0.27%
Jul 202668.2%5%4.1%9.2%5%4.1%2.2%1.2%0.67%0.19%
Aug 202658.4%6.4%9.6%9.6%4.3%4.3%5.3%1%0.86%0.25%
Sep 202659.6%9.8%9.8%9.8%4.4%2.9%1.6%1.1%0.71%0.26%

How has the Bold.org and Going Merry comparison changed over the last 12 months?

3 findings
  • Going Merry was ahead of Bold.org in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bold.org’s share of searches among scholarship platforms worldwide moved from 0.58% to 1.1%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide moved from 8% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for scholarship platforms worldwide in September 2026?

2 changes

  1. In September 2026, BigFuture overtook CareerOneStop and Going Merry to rank 2nd among scholarship platforms worldwide, with 9.8% of the searches.

  2. Estimated monthly branded searches for Going Merry worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bold.org’s and Going Merry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bold.org

1 branded search term

  • bold.org

Going Merry

1 branded search term

  • going merry

How the Brand Demand Index is measured

Other head-to-heads among scholarship platforms

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