Brandwave

Glewee vs Hypefy:Which is searched more?

In August 2026, Hypefy had more branded searches than Glewee among creator payment platforms worldwide. Hypefy was estimated to have 1.9K branded searches compared to Glewee’s 390, and held a 5.5% Share of Search versus Glewee’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among creator payment platforms worldwide in August 2026Which is more popular in search, Glewee or Hypefy?
Glewee1.1%390 searches
vs
Hypefy5.5%1.9K searches

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Which is more popular in search, Glewee or Hypefy?

Compare the platforms brands pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glewee and Hypefy among creator payment platforms worldwide, by month

Share of Search by month for Hypefy, Glewee. The figures are in the table below the chart.

View monthly share of search table
MonthHypefyGlewee
Oct 202511.8%3.5%
Nov 202511.8%3.5%
Dec 20259.5%3.6%
Jan 20266.9%2.6%
Feb 20268.1%2.5%
Mar 20268.5%1.7%
Apr 20266.9%1.7%
May 202610.1%1.4%
Jun 20268.6%1.4%
Jul 20267.9%1.1%
Aug 20265.5%1.1%
Sep 2026——

How has the Glewee and Hypefy comparison changed over the last 12 months?

  • Hypefy was ahead of Glewee in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Glewee’s estimated Share of Search among creator payment platforms worldwide moved from 3.5% to 1.1%, and its estimated monthly branded searches moved from 720 to 390.
  • Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide moved from 11.8% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for creator payment platforms worldwide in August 2026?

  1. In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.

  2. Estimated monthly branded searches for Glewee worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Glewee’s and Hypefy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glewee

1 branded search term

  • glewee

Hypefy

1 branded search term

  • hypefy

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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