Gleam Futures vs Night Media:Which is more popular by branded search?
In August 2026, Night Media had more branded searches than Gleam Futures among creator representation agencies worldwide. Night Media was estimated to have 2.9K branded searches compared to Gleam Futures’ 260, and held a 45% Share of Search versus Gleam Futures’ 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gleam Futures or Night Media?
Compare the agencies that manage creator careers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Night Media, Gleam Futures. The figures are in the table below the chart.
View monthly share of search table
| Month | Night Media | Whalar | Village Marketing | Gleam Futures | Studio71 |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 24.2% | 6% | 3.2% | — |
| Nov 2025 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Dec 2025 | 60.9% | 27.1% | 6.6% | 5.4% | — |
| Jan 2026 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Feb 2026 | 62.1% | 26.8% | 5.5% | 5.5% | — |
| Mar 2026 | 65.5% | 23.8% | 5.9% | 4.8% | — |
| Apr 2026 | 56.6% | 30.8% | 7.6% | 5% | — |
| May 2026 | 57.9% | 31.6% | 6.3% | 4.2% | — |
| Jun 2026 | 28.4% | 64.6% | 3.8% | 3.1% | — |
| Jul 2026 | 44.5% | 44.5% | 6% | 4.9% | — |
| Aug 2026 | 45% | 45% | 6% | 4% | — |
| Sep 2026 | — | — | — | — | — |
How has the Gleam Futures and Night Media comparison changed over the last 12 months?
3 findings
- Night Media was ahead of Gleam Futures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gleam Futures’ estimated Share of Search among creator representation agencies worldwide moved from 3.2% to 4%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Night Media’s estimated Share of Search among creator representation agencies worldwide moved from 66.6% to 45%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
How did search popularity change for creator representation agencies worldwide in August 2026?
2 changes
In August 2026, Gleam Futures lost estimated Share of Search among creator representation agencies worldwide, from 4.9% to 4%.
Estimated monthly branded searches for Night Media worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gleam Futures’ and Night Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gleam Futures
1 branded search term
- gleam futures
Night Media
1 branded search term
- night media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.