Giphy vs Imgflip:Which is more popular?
In September 2026, Giphy had more branded searches than Imgflip among GIF makers worldwide. Giphy had about 27,100 branded searches, while Imgflip had 2,900. Giphy made up 5.5% of all GIF maker searches we track, and Imgflip accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about GIF makers, Imgflip appeared in three of the five answers and Giphy in two. Giphy and Imgflip were each mentioned first in two of the four answers that named either.
Who do people search for more?
Giphy, about 9 searches for every 1 for Imgflip
Who does AI mention more?
Imgflip, mentioned in 3 of 5 answers, Giphy in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top GIF makers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Imgflip was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Giphy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giphy and Imgflip were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about GIF makers
5 answers
Asked ChatGPT
“What's the best free GIF maker?”
Asked ChatGPT
“How do I turn a video into a GIF online?”
Asked ChatGPT
“Which app makes the best GIFs?”
Searched Google, AI Overview
“gif maker”
Searched Google, AI Overview
“video to gif”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Giphy or Imgflip more popular in search?
This chart shows how often people search Google for Giphy and Imgflip by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.
Share of searches by month for Giphy, Imgflip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giphy | Imgflip |
|---|---|---|
| Nov 2025 | 5.2% | 0.23% |
| Dec 2025 | 5.4% | 0.16% |
| Jan 2026 | 9.4% | 0.19% |
| Feb 2026 | 11.3% | 0.23% |
| Mar 2026 | 29% | 0.19% |
| Apr 2026 | 18.9% | 0.17% |
| May 2026 | 20.4% | 7.5% |
| Jun 2026 | 9.7% | 14.5% |
| Jul 2026 | 14.2% | 21.3% |
| Aug 2026 | 25.9% | 1.6% |
| Sep 2026 | 5.5% | 0.59% |
| Oct 2026 | — | — |
How has branded search for Giphy and Imgflip changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Imgflip took it in June 2026, Giphy took it in August 2026.
- Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide moved from 0.23% to 0.59%, and its estimated monthly branded searches moved from 1K to 2.9K.
How did search popularity change for GIF makers worldwide in September 2026?
2 changes
In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.
In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
How are Giphy’s and Imgflip’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giphy’s and Imgflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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