Further Food vs Vital Proteins:Which is more popular by branded search?

Name: Further Food vs Vital Proteins: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Vital Proteins had more branded searches than Further Food among collagen supplements worldwide. Vital Proteins was estimated to have 60.5K branded searches compared to Further Food’s 1K, and held a 35.4% Share of Search versus Further Food’s 0.59%. These are worldwide searches for English-language branded terms.

Share of Search among collagen supplements worldwide in August 2026Which is more popular in search, Further Food or Vital Proteins?

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Which is more popular in search, Further Food or Vital Proteins?

Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Further Food and Vital Proteins among collagen supplements worldwide, by month

Month	Vital Proteins	Bulletproof	Nature's Bounty	Ancient Nutrition	Dose & Co	Further Food
Oct 2025	33.6%	27.5%	33.6%	3%	1.6%	0.73%
Nov 2025	35.6%	29.1%	29.1%	3.2%	2.1%	0.77%
Dec 2025	31.7%	31.7%	31.7%	2.8%	1.5%	0.68%
Jan 2026	29.3%	35.8%	29.3%	3.2%	1.7%	0.63%
Feb 2026	35.8%	29.3%	29.3%	3.2%	1.7%	0.63%
Mar 2026	40.3%	26.9%	26.9%	3.6%	1.6%	0.71%
Apr 2026	40.6%	27.1%	27.1%	3%	1.6%	0.58%
May 2026	35.8%	29.3%	29.3%	3.2%	1.7%	0.63%
Jun 2026	37.9%	30.9%	25.3%	3.4%	1.8%	0.66%
Jul 2026	35.6%	29.1%	29.1%	3.9%	1.7%	0.59%
Aug 2026	35.4%	29%	29%	3.9%	2.1%	0.59%
Sep 2026	—	—	—	—	—	—

How has the Further Food and Vital Proteins comparison changed over the last 12 months?

3 findings

Vital Proteins was ahead of Further Food in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Further Food’s estimated Share of Search among collagen supplements worldwide moved from 0.73% to 0.59%, and its estimated monthly branded searches moved from 1.6K to 1K.
Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide moved from 33.6% to 35.4%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for collagen supplements worldwide in August 2026?

2 changes

Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Further Food’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.