Brandwave

FullContact vs Reltio:Which is more popular?

In September 2026, FullContact had more branded searches than Reltio among identity resolution platforms worldwide. FullContact had about 18,100 branded searches, while Reltio had 12,100. FullContact made up 3.2% of all identity resolution platform searches we track, and Reltio accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, FullContact and Reltio each appeared in two of the five answers. Reltio was mentioned before FullContact in two out of three answers that named either.

Among identity resolution platforms worldwide in September 2026

Who do people search for more?

FullContact, about 50% more searches than Reltio

FullContact 18.1K searchesReltio 12.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

FullContact in 2 of 5Reltio in 2 of 5

Who does AI recommend more?

Reltio, named ahead of FullContact in 2 of 3 answers

Reltio first in 2FullContact first in 1

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Top identity resolution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FullContact was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reltio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reltio was listed before FullContact in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiveRamp1st
  2. Amperity2nd
  3. Reltio3rd
  4. Informatica4th
  5. Senzing5th
  6. AWS Entity Resolution6th
  7. FullContact7th
  8. Throtle–
  9. Neustar–
  10. Infutor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity resolution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FullContact or Reltio more popular in search?

This chart shows how often people search Google for FullContact and Reltio by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.

FullContact and Reltio among identity resolution platforms worldwide, by month

Share of searches by month for FullContact, Reltio. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaThrotleFullContactLiveRampNeustarReltioAmperitySenzingAWS Entity ResolutionInfutor
Oct 202566.1%24.2%2.7%2.7%2.2%1.2%0.65%0.15%0.13%0.05%
Nov 202562.1%27.9%3.1%2.5%2%1.4%0.74%0.15%0.12%0.04%
Dec 202554.7%24.5%2.7%13.4%2.2%1.5%0.65%0.16%0.11%0.03%
Jan 202654.7%29.9%2.2%9%1.8%1.5%0.65%0.13%0.11%0.03%
Feb 202665.3%24%2.6%3.2%2.1%1.8%0.64%0.18%0.13%0.05%
Mar 202664.8%23.7%2.1%2.6%1.7%3.9%0.63%0.14%0.13%0.19%
Apr 202664.3%23.6%3.2%3.2%2.1%2.6%0.63%0.17%0.15%0.06%
May 202661.1%22.4%2.5%8.2%2.5%2.5%0.48%0.17%0.17%0.04%
Jun 202659.8%26.8%3%4.4%2.9%2%0.72%0.2%0.14%0.05%
Jul 202660.4%27.1%2.4%3.6%3%2.4%0.58%0.2%0.2%0.04%
Aug 202660.5%27.1%3%3%3%2.4%0.58%0.2%0.12%0.04%
Sep 202664.7%23.8%3.2%2.6%2.6%2.1%0.63%0.18%0.13%0.05%

How has the FullContact and Reltio comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Reltio took it in March 2026, FullContact took it in April 2026.
  • Across the 12 months ending September 2026, FullContact’s share of searches among identity resolution platforms worldwide moved from 2.7% to 3.2%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Reltio’s share of searches among identity resolution platforms worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.

How did search popularity change for identity resolution platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Reltio worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FullContact’s and Reltio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FullContact

2 branded search terms

  • fullcontact
  • fullcontact com

Reltio

1 branded search term

  • reltio

How the Brand Demand Index is measured

Other head-to-heads among identity resolution platforms

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