Fuji Rock Festival vs Ultra Music Festival:Which is searched more?
In September 2026, Ultra Music Festival had more branded searches than Fuji Rock Festival among international music and arts festivals worldwide. Ultra Music Festival had about 47,900 branded searches, while Fuji Rock Festival had 9,900. Ultra Music Festival made up 1% of all international music and arts festival searches we track, and Fuji Rock Festival accounted for 0.21%. These are worldwide searches for English-language branded terms.
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Is Fuji Rock Festival or Ultra Music Festival more popular in search?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ultra Music Festival, Fuji Rock Festival. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rock in Rio | Burning Man | Electric Daisy Carnival | Coachella | Glastonbury Festival | Lollapalooza | Tomorrowland | Primavera Sound | Sziget Festival | Ultra Music Festival | Roskilde Festival | Fuji Rock Festival | WOMAD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 2.2% | 9.5% | 20.4% | 14.8% | 7.7% | 16.7% | 17.2% | 4.3% | 2.7% | 2.7% | 1.3% | 0.32% | 0.26% |
| Nov 2025 | 7.6% | 10.8% | 31% | 13.4% | 8.5% | 12.5% | 4.2% | 3.7% | 2.6% | 3.2% | 1.8% | 0.35% | 0.35% |
| Dec 2025 | 12.5% | 12.1% | 17.9% | 15.2% | 8.9% | 14.9% | 4.7% | 3.3% | 4% | 4.2% | 1.6% | 0.39% | 0.32% |
| Jan 2026 | 4.6% | 7.9% | 20.5% | 12.8% | 6.5% | 20.9% | 16% | 2.7% | 2.3% | 3.2% | 1.9% | 0.38% | 0.31% |
| Feb 2026 | 7.9% | 8.9% | 22.5% | 14.9% | 6.2% | 16.4% | 9.5% | 3% | 3% | 3.7% | 2.2% | 1.2% | 0.45% |
| Mar 2026 | 4.7% | 5.6% | 9.6% | 15.9% | 4.2% | 37.8% | 8.4% | 3% | 1.9% | 6.6% | 1.6% | 0.47% | 0.39% |
| Apr 2026 | 2% | 4.3% | 5.5% | 74.2% | 2.3% | 5.7% | 1.6% | 1.3% | 0.84% | 1% | 0.84% | 0.25% | 0.08% |
| May 2026 | 8.3% | 6.8% | 28.7% | 21.5% | 6.5% | 10.8% | 3.4% | 6.5% | 2.3% | 1.2% | 2.9% | 0.7% | 0.31% |
| Jun 2026 | 20.2% | 7.6% | 11.2% | 16.1% | 7.3% | 10.4% | 3.6% | 11.5% | 2.9% | 1% | 7.2% | 0.65% | 0.29% |
| Jul 2026 | 4.3% | 13.4% | 11.6% | 11.3% | 7.6% | 28.6% | 7.3% | 2% | 4.5% | 1.5% | 5% | 2.2% | 0.67% |
| Aug 2026 | 9.7% | 17.2% | 12.7% | 11.8% | 9.4% | 19.4% | 5.8% | 1.7% | 9.5% | 1.2% | 0.87% | 0.47% | 0.21% |
| Sep 2026 | 26.6% | 26% | 11% | 9.9% | 8.5% | 7.3% | 5.4% | 2.1% | 1.1% | 1% | 0.72% | 0.21% | 0.18% |
How has the Fuji Rock Festival and Ultra Music Festival comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fuji Rock Festival took it in July 2026, Ultra Music Festival took it in August 2026.
- Across the 12 months ending September 2026, Fuji Rock Festival’s share of searches among international music and arts festivals worldwide moved from 0.32% to 0.21%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Ultra Music Festival’s share of searches among international music and arts festivals worldwide moved from 2.7% to 1%, and its estimated monthly branded searches moved from 82.6K to 47.9K.
How did search popularity change for international music and arts festivals worldwide in September 2026?
1 change

Estimated monthly branded searches for Ultra Music Festival worldwide fell 42% over 12 measured months, from 82.6K to 47.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fuji Rock Festival’s and Ultra Music Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuji Rock Festival
2 branded search terms
- fuji rock
- fuji rock festival
Ultra Music Festival
4 branded search terms
- ultra festival
- ultra miami
- ultra music festival
- ultramiami
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