Brandwave

Fuji Rock Festival vs Ultra Music Festival:Which is searched more?

In September 2026, Ultra Music Festival had more branded searches than Fuji Rock Festival among international music and arts festivals worldwide. Ultra Music Festival had about 47,900 branded searches, while Fuji Rock Festival had 9,900. Ultra Music Festival made up 1% of all international music and arts festival searches we track, and Fuji Rock Festival accounted for 0.21%. These are worldwide searches for English-language branded terms.

Share of searches among international music and arts festivals worldwide in September 2026Is Fuji Rock Festival or Ultra Music Festival more popular in search?
Fuji Rock Festival0.21%9.9K searches
vs
Ultra Music Festival1%47.9K searches

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Is Fuji Rock Festival or Ultra Music Festival more popular in search?

A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fuji Rock Festival and Ultra Music Festival among international music and arts festivals worldwide, by month

Share of searches by month for Ultra Music Festival, Fuji Rock Festival. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

How has the Fuji Rock Festival and Ultra Music Festival comparison changed over the last 12 months?

3 findings

How did search popularity change for international music and arts festivals worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Ultra Music Festival worldwide fell 42% over 12 measured months, from 82.6K to 47.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fuji Rock Festival’s and Ultra Music Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fuji Rock Festival

2 branded search terms

  • fuji rock
  • fuji rock festival

Ultra Music Festival

4 branded search terms

  • ultra festival
  • ultra miami
  • ultra music festival
  • ultramiami

How the Brand Demand Index is measured

Other head-to-heads among international music and arts festivals

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