Brandwave

Freestar vs Snigel:Which is searched more?

In September 2026, Snigel had more branded searches than Freestar among publisher ad monetisation platforms worldwide. Snigel had about 12,100 branded searches, while Freestar had 3,600. Snigel made up 5.8% of all publisher ad monetisation platform searches we track, and Freestar accounted for 1.7%. These are worldwide searches for English-language branded terms.

Share of searches among publisher ad monetisation platforms worldwide in September 2026Is Freestar or Snigel more popular in search?
Freestar1.7%3.6K searches
vs
Snigel5.8%12.1K searches

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Is Freestar or Snigel more popular in search?

Compare the platforms publishers sell ad space through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Freestar and Snigel among publisher ad monetisation platforms worldwide, by month

Share of searches by month for Snigel, Freestar. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerMediavineSnigelEzoicRaptiveFreestarPublift
Oct 202567.2%6%7.4%11.1%3.3%4%0.98%
Nov 202569.3%5.1%6.2%11.4%2.8%4.2%1%
Dec 202571.2%5.2%5.2%11.7%2.8%2.8%0.84%
Jan 202669.1%6.2%6.2%11.4%3.4%2.8%1%
Feb 202670.5%5.2%7.8%9.5%3.5%2.8%0.83%
Mar 202673.8%5.4%6.6%8.1%3%2.4%0.71%
Apr 202673.5%5.4%6.6%8.1%2.9%2.9%0.54%
May 202673.9%5.4%6.6%8.1%3%2.4%0.55%
Jun 202676%5.6%5.6%6.8%3%2.5%0.56%
Jul 202676.7%5.6%4.6%6.9%3.1%2.5%0.57%
Aug 202675.4%6.8%5.5%6.8%3%2%0.56%
Sep 202678.5%5.8%5.8%4.7%3.1%1.7%0.48%

How has the Freestar and Snigel comparison changed over the last 12 months?

3 findings

How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Snigel rose from 4th to 3rd among publisher ad monetisation platforms worldwide.

  2. Estimated monthly branded searches for Freestar worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freestar’s and Snigel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freestar

1 branded search term

  • freestar

Snigel

1 branded search term

  • snigel

How the Brand Demand Index is measured

Other head-to-heads among publisher ad monetisation platforms

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