Frase vs Surfer:Which is more popular by branded search?
In August 2026, Frase had more branded searches than Surfer among SEO content optimization platforms worldwide. Frase was estimated to have 890 branded searches compared to Surfer’s 180, and held a 7.9% Share of Search versus Surfer’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Frase or Surfer?
Compare tools that help editorial teams plan, improve, and measure search-focused content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frase, Surfer. The figures are in the table below the chart.
View monthly share of search table
| Month | NeuronWriter | Clearscope | MarketMuse | Frase | Surfer |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.6% | 23.8% | 7.6% | 1.3% |
| Nov 2025 | 48.1% | 23.1% | 20.1% | 7.7% | 1.1% |
| Dec 2025 | 46.8% | 23% | 23.4% | 5.7% | 1% |
| Jan 2026 | 40.2% | 23.4% | 28.7% | 6.4% | 1.3% |
| Feb 2026 | 49% | 23.9% | 20% | 6% | 1.1% |
| Mar 2026 | 44.3% | 26.4% | 22.3% | 5.4% | 1.5% |
| Apr 2026 | 43.2% | 26.5% | 22% | 6.5% | 1.7% |
| May 2026 | 47.8% | 23.8% | 20.1% | 7.2% | 1.1% |
| Jun 2026 | 46.1% | 27.2% | 18.3% | 7.4% | 1% |
| Jul 2026 | 47.9% | 24.2% | 17.5% | 8.8% | 1.6% |
| Aug 2026 | 48.5% | 24.8% | 17.2% | 7.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Frase and Surfer comparison changed over the last 12 months?
3 findings
- Frase was ahead of Surfer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content optimization platforms worldwide moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 1.6K to 890.
- Across the 11 months ending August 2026, Surfer’s estimated Share of Search among SEO content optimization platforms worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 280 to 180.
How did search popularity change for SEO content optimization platforms worldwide in August 2026?
2 changes
In August 2026, Frase lost estimated Share of Search among SEO content optimization platforms worldwide, from 8.8% to 7.9%.
Estimated monthly branded searches for Surfer worldwide fell 35.7% over 11 measured months, from 280 to 180 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frase’s and Surfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.